JVD France contemplating setting up manufacturing facility in Sri Lanka

Indunil HEWAGE

One of the worlds leading hotel supply manufactures JVD France is looking at setting up a manufacturing plant in Sri Lanka. Currently JVD France product market share in Sri Lanka is over 50% and when this reaches 75%, the company would look at a manufacturing facility in Sri Lanka JVD France World President Jacques De Vasselot said that Asia is emerging as a global economic giant in the world fuelled by rising tourism industry and this has created many opportunities for them to conduct sustainable businesses in this region.

“We will be more in the Asian region in the 21 century rather than European markets. In hotel business in Europe, you wouldn’t find any more high end hotels since they tend to build cheap hotels. As a result of this JVD high end, high tech products will have more demand in the rising tourism business in Asia. JVD has expanded it’s global reach up to 85 countries with its offices in Singapore, Spain, Malaysia and China.

JVD’s products and services seek to help its clients improve productivity, minimise costs, protect assets, enhance convenience and respect the environment.

JVD France, the first French manufacturer of hotel accessories is gearing up to reap post war opportunities in Sri Lanka while sharply expanding its presence in the booming Asian region during the 21 century. In an interview with Daily News Business, JVD France Sri Lanka country Director, Heli Associates International pvt Ltd Managing Director Asoka Fonseka said, “We see the potential for this market in Sri Lanka known for her hospitality and we are the preferred supplier to many leading hotel chains such as John Keells, Jet Wing, Aitken Spence , Confifi and other boutique hotel, in Sri Lanka with a market share of 50 % and we target JVD products for upcoming international hotel projects in Sri Lanka , specially Shangri-La, Sixth Sense, Four Season ,BanyanTree and Sheraton. It is expected to increase the JVD market share to 75 % in years ahead.” Fonseka said the company will follow different market strategies for Sri Lanka and Maldives to increase JVD sales revenue.

JVD France launched the commercially viable biometric safe on Saturday, in conjunction with the Hotel show at the BMICH, while JVD France - Sri Lanka office, plans to negotiate with JVD France and its regional office in Asia to get the French patent to manufacture the box in Sri Lanka, which is used for making safes.

“We are looking at the possibilities to have an assembling line here to fix all electronic parts needed for the manufacture of safes which would be able to curtail the increasing freight and clearing charges with this initiative,”he added.

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