Papyrus marks 10 years with new logo
A decade after it commenced business as the sole agent in Sri Lanka
for the European heritage fine paper brand Conqueror, Papyrus Papers
(Pvt) Ltd., has adopted a vibrant new logo that the company says will be
the visual catalyst to a new phase of growth and expansion.
Celebrating its tenth anniversary in June, the company will use the
milestone as the launching pad for taking its business, beyond paper to
allied sectors and has modified the stylised Black and Gold curled page
logo that was its emblem into a bold P that incorporates elements of the
old logo.
The new logo can be seamlessly extended and integrated to represent
new entities expected to be born under the Papyrus identity, while
retaining visual recognition of and the connection with the brand that
has become inextricably synonymous in Sri Lanka with market leadership
in fine paper.
"Sales have grown four folds over the past ten years despite the ups
and downs of the local economy," said Ashan Abeyesundere, CEO of Papyrus
Papers. "Granted, our principal brand Conqueror enjoyed high equity in
the market, but Papyrus Papers has withstood competition from many good
paper brands to build Conqueror's market share in Sri Lanka to 70 per
cent."
He said Papyrus Papers now carries more than 300 stock keeping units
(SKUs) in the paper category, representing its flagship brand Conqueror,
eleven other fine paper brands from Arjo Wiggins, the company that owns
the Conqueror brand, and products from two other suppliers.
This achievement, and the strong links that the company has built
over the decade with users of fine paper such as designers, production
agencies, end-user corporates and printers, has positioned Papyrus
Papers on the cusp of logical diversification, Abeyesundere said.
"The new logo offers the possibility of multiple permutations of one
logo to capture the diversity we expect, while consolidating the
strength of the parent brand," he said.
Papyrus Papers Director Michelle Abeyesundere said: "We are
encouraged by the possibilities ahead of us. New technology and new
concepts in visual expression are challenging designers and product
suppliers to meet a new paradigm in creativity, flexibility and speed.
While our fine paper products from Arjo Wiggins led by the Conqueror
brand will continue to be our staple offering, ancillary products and
services will add a new dimension to Papyrus in the months and years
ahead."
The company's principal supplier Arjo Wiggins is the world's leading
manufacturer of creative and technical paper, with 25 production
facilities around the world and operations in Europe, North America,
Latin America and Asia. Arjo Wiggins' sales topped € 1.5 billion in
2011.
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