PCH makes it to Top 50 Brands yet again
Forging ahead as a leading player in the ICT arena, PC House PLC
(PCH) made it to the Top 50 in Sri Lanka's Most Valuable Brands yet
again, climbing two places to number 48 this year. In the recently
published list of Sri Lanka's Leading Brands, conducted by Brand Finance
Lanka and Media Services, PCH maintained its position as the best rated
ICT company, in a league where companies are valued on performance,
accountability, and transparency.
Commenting on this accomplishment, Rizwan Anise, Head of Group
Marketing at PCH said, "We see this achievement as an endorsement of our
marketing strategy implemented to spearhead the industry, which is the
same platform that won us the 50th place last year. Our marketing
strategy is directed towards the accomplishment of our corporate vision;
to be the benchmark in ICT in Sri Lanka."
"We have come from humble beginnings and notched a place in this
prestigious list amongst some very important brands. This just proves
that our strategies have worked well and we can be proud of who we are."
Anise added.
Brand Finance is an international leader in quantifying and
leveraging the value of intangible assets. With 23 offices worldwide,
the Sri Lankan joint venture commenced operations in 2003. The focus on
the key areas and the selection process includes valuation, analytics,
strategy and transactions.
PCH started as an IT hardware retailer, and now has consolidated to
the solutions business, earning itself a reputation as a pioneer in
modern ICT in Sri Lanka. Being the preferred local distributor for many
global giants in ICT, PCH has proved its stability and quality in all of
its business endeavors. PCH holds partnerships with IT giants such as
Microsoft, Cisco, IBM, Lenovo, Adobe, SAP and Corel.
PCH has maintained an aggressive financial performance during the
past year, opening its second 9to9 showroom in Kandy, launched Sri
Lanka's first IT help-line launching a IT help desk in Sabaragamuwa
University to serve University students and staff and their continued
dedication to forging numerous partnership with both global and local IT
magnates to ensure the best possible ICT experience for its clientele.
With the country poised to take on a new era, PCH has been playing a
proactive part in lifting the nation's ICT literacy through programmmes
conducted islandwide. These programmes are educative, inspiring and
ensure a skilled future for many youth across this developing nation.
PCH possesses a valuable product/solutions and services portfolio and
has stretched their business vertically, integrating into solutions and
services, focusing on corporate and domestic markets and horizontally
widening the product and solutions portfolio with new segment additions
and leveraging into new markets like research and BPO and KPO Solutions
(through the acquisition of Infoserve Private Limited, a reputed BPO/KPO
solutions provider).
S.H.M. Rishan Chairman of PC House PLC, who was recently recognized
for his entrepreneurship within the industry at the Asia Pacific
Entrepreneurship Awards added, "We are constantly finding ways of
expanding our businesses by driving IT innovations through corporate and
retail market segments."
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