India’s new ‘Motor City’ rises from the dust
The first sight of India's newest “Motor City” is a collection of
giant blue-and-grey structures, windowless boxes in corporate colours
that are the hallmark of modern manufacturing.
The warehouses and machining plants, walled in on an enormous site of
more than 1,000 acres (400 hectares), are owned by Tata Motors which
moved to the western state of Gujarat in 2008 to start producing its
Nano small car.
President and managing director of Ford India, Michael
Boneham participates in a foundation stone laying ceremony
for Ford India's new plant near Sanand, 60 kms from
Ahmedabad on March 22, 2012.AFP |
A short distance up the road in Sanand, an hour's drive from the
state's biggest city Ahmedabad, teams of labourers, drilling rigs and
trucks are preparing the foundations for a new $1.0-billion Ford
facility.
Rising from the dust opposite fields of swaying wheat is a new global
car-manufacturing hub, the sort of industrial project which politicians
in India often talk about creating but have seldom delivered.
Michael Boneham, an Australian who heads Ford in India, lists the
reasons for investing in Gujarat and in the process highlights some of
the failings of other states.
The easy availability of land was “critical” -- Ford did not want to
risk the sort of protests that have blighted industrial projects
elsewhere -- and he has nothing but praise for the local government.
“I'd call them business-like. We've set up a two-weekly and now
monthly meeting with key project leaders,” the India managing director
told AFP during a recent visit to the site.
“There are assignments, timings, and there are commitments that are
met, which is what impresses me.
The government also has transparency which is important for us, and
accessibility.” Reliable power supplies, decent infrastructure and ports
by Indian standards, and the availability of educated labour were the
other factors that tipped the decision on where to locate the Ford's
second Indian plant, which will open in 2014.
AFP
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