Leo Burnett dominates Goa Fest winning four coveted metals
Leo Burnett Solutions Inc. the Sri Lankan office of the globally
recognized network dominated the Goa Fest advertising award festival by
winning four coveted metals in a cross section of categories, for its
clients Cargills Ceylon, Akzo Nobel – Dulux and the Sri Lanka Eye
Donation Society (SLEDS) last weekend in Goa.
The internationally recognized TV commercial titled, "Pass it on when
you're done with it" created for the Sri Lanka Eye Donation Society
(SLEDS) again continued its international winning streak at Goa Fest, it
won the toast of the evening winning Silver in the Best of South Asia
category as well as a Bronze metal in the Social Service category. This
commercial received a standing ovation from the 1000 plus attendees at
the festival. This commercial aptly titled “Pass it on when you’re done
with it”, shares a compelling story which has won the hearts of juries
at Adfest, Spikes, Effies and now at Goa Fest.
This film has had an impact on millions of Sri Lankans who have
heeded the call and responded to the plea with an unprecedented response
of over 5,000 calls requesting for donor applications. In the online
media environment, this communication has surpassed all norms in Sri
Lanka with YouTube alone generating over 238,693 YouTube views and the
filmlet is shared in106 countries. This campaign has also moved global
audiences who are volunteering to donate their eyes.
Leo Burnett’s exceptionally innovative poster campaign to launch
KFC’s home delivery service also received a Bronze metal in the best of
South Asia segment.
The perfect crafting of the poster and its simplicity were noted by
the jury when awarding the KFC poster campaign its bronze metal. Another
innovative communications idea to win a Bronze metal in the Ambient
Category was the Dulux ‘Washable Walls’. An activation conducted during
the Cricket World Cup 2011 to demonstrate the versatility of Dulux
‘Three in One’. This activation transformed regular walls into score
boards during the semi finals and finals of the World Cup. The freshness
of this idea was recognized by the metal it was awarded.
Commenting on this success the agency’s Chief Creative Officer Sachin
Ambekar stated “It is an honor to be recognized by our peers for the
work which we produced. These four metals awarded by a discerning Indian
jury is a rewarding reinforcement for the passion we have for our work.”
Chrishani Kotelawela the agency’s Chief Operating Officer, Leo
Burnett Sri Lanka, who received the award said, “I feel really proud not
just for Leo Burnett Sri Lanka but for the advertising industry in Sri
Lanka when the ‘Pass it on’ commercial received a standing ovation. It
was personally a gratifying moment for me”.
“Gaining recognition for our work is important for our pursuit of
being the leading creative agency as it reinforces the path we are
pursuing is the right one. Winning four metals in four categories for
three clients establishes that we at Leo Burnett have the breadth and
depth to meet the growing needs and demands of Sri Lanka marketing
communications industry.
I am grateful to each of the clients who had faith in our ideas and
the agency team for their exceptional work” said Ranil de Silva,
Managing Director Leo Burnett Solutions Inc.
Leo Burnett Sri Lanka was able to once again make its mark in the
region by winning four coveted metals for three diverse clients in four
different categories. This reinforces the agency’s ability to build
powerful brands and meaningful partnerships with its customers. This
recognition further reinforces the agency’s creative supremacy as Leo
Burnett has won metal at the Spikes, Adfest and now Goa Fest for its
work.
This places Leo Burnett ahead of the rest due to the agency’s ability
to produce compelling ideas which engage with its consumers to deliver
gratifying results. |