Samsung showcases new product range

Ishara Mudugamuwa in Bangkok

Samsung Electronics Co., Ltd, a market leader and award-winning innovator in consumer electronics, on Sunday showcased its diverse array of new products at the Samsung South West Asia Forum 2012 in Bangkok. Embracing its commitment to push the boundaries of innovation and consumer experience, the company shared its strategy to expand its Asian markets.

The company introduced it 2012 product catalogue and its vision to deliver connectivity and content across all of its devices – from TVs to mobile phones, tablets to Notebook PCs and cameras to home appliances.

“The South West Asia region remains a strong growth market for Samsung and will continue to grow as consumers today lead increasingly dynamic lifestyles, requiring technology and products that will enrich and enhance their experiences,” said B.D. Park, President and CEO of Samsung Electronics, South West Asia and Managing Director of Samsung India. “To achieve our goals, we must push boundaries. We will continue to ensure that our products are always one step ahead, through new product innovation and continued investment in research and development in the region,” he said.

In 2011, Samsung Electronics achieved record sales of $ 143 billion. In South West Asia, the company achieved a healthy growth in 2011 and retained its number one position in a number of product categories including flat panel televisions, side-by-side refrigerators, and colour monitors. It also became the market leader for smartphones for the first time.

Additionally, Samsung shared the worldwide launch of its CSR platforms under the banner of Hope for Youth in South West Asia to raise awareness of the need for childhood education and healthcare. With NGO partners, AID INDIA and SMILE Foundation, Samsung is working with under-privileged children from 100 villages in Tamil Nadu, Delhi and Uttar Pradesh.

Additionally, between February and June 2012, Samsung will contribute Rs.100 to support these projects for every GALAXY Note sold. With the Tagore Literature Awards, Samsung celebrates the regional Indian languages and recognizes the best of literary contributions in eight different Indian languages every year. Come May 2012, the third edition of Tagore Literature Awards, a total of 24 Indian languages would have been recognized and celebrated.

For 2012, Samsung has pushed the boundaries of home entertainment to

meet the needs and challenges of its consumers. The company has unveiled its 2012 product innovations under three guiding pillars: Smart Interaction, Smart Content and Smart Evolution. The new family of products offers more content, smarter interfaces, intuitive controls, incredible picture quality and stunning design.

Samsung Electronics Co., Ltd. Is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US $ 143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media and Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. More information could be obtained from www.samsung.com.