SL among top emerging travel destinations

Five countries including Sri Lanka - dubbed the SLIMMA nations - have been highlighted for their future growth potential. The World Travel Market 2011 Industry Report has earmarked Sri Lanka, Indonesia, Malaysia, Mexico and Argentina as new emerging countries behind BRIC nations Brazil, Russia, India, China and most recently South Africa.

Sri Lanka was named as it is re-emerging after the war, investing in infrastructure and emphasising its natural beauty.

Indonesia was credited for its diversity, growing population high levels of disposable income.

Malaysia was described as an Asian country with more freedom than others in the region, with a developing tourism industry and aggressive marketing campaigns.