Browns - Everywhere in life
Sharp, Olympus, Exide, Tafe, Yanmar, Lucas, Sierra, Eukanuba,
Pussellawa; each of these brands share a common force that binds them
together and places them in peoples lives every day. A force that has
been in existence for over 135 years and has grown in strength and
stability to be one of Sri Lanka's largest and most respected corporate
entities.
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A Tafe tractor imported by Browns. |
Since 1875, Brown and Co have been at the forefront of many vital
industries supplying machinery and technical expertise. Today with an
average turnover exceeding Rs. 12 billion they form an integral part of
the corporate elite. Yet one thing still remains at the heart of their
business, the trust and integrity with which each product is sourced and
made available to Sri Lankans of all backgrounds.
Browns today proudly ventures out into many diverse lines of
business, investments, plantations and agriculture, power generation,
marine and manufacturing, home and office solutions, environment and
pharma as well as travel and leisure. They are one of the few
organizations to have market leadership in seven segments they operate
in. Tractors with 70%, Marine Engines 55%, Battery with 70%, Branded
Power tools 45%, Radiators 42%, Vet Pharma with 29% and Integrated
Business Solutions with 30% market share.
Strong focus on brands, channels and customer value has helped the
Browns Group achieve substantial growth in its trading divisions. Each
industry is given the same meticulous care in converting the brands they
offer into household names that can be relied upon, loved and trusted
for generations.
The recent corporate campaign launched in August this year was an
attempt at uniting all generations whose lives have been touched and
made richer for the experiences with these brands. Titled 'Everywhere in
Life' it reminds of how affected we are by the brands we associate with
and how often we forget that the best moments we share, we share with
elements often forgotten. This was the focal point of this corporate
campaign, one that served as a gentle reminder that if we stopped for a
moment to look around, we might truly appreciate the proximity these
brand share with our lives.
The promise that is encapsulated within the term 'Browns' will remain
constant, as it has done relentlessly for over 135 years, building
around it a heritage of trust. |
