Massive 24 hours worldwide promotion of Sri Lanka
In Le Mans-France:
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The car |
Sri Lanka was highlighted as the country for tourism and investment
in the world famous 24 hours Le Mans car race on June 11 and 12 in
France. This is the 79th edition of the most grueling, legendary and
glamorous car race in the world , which celebrities such as Paul Newman
have participated Steve Mcqueen made a film out of it and Luc Besson
turned it into film set.
Fifty six cars and teams started the race with three drivers for each
team and covered 5000 km in 24 hours. In the 2010 edition, there were
2155 journalists accredited, covering 776 Newspapers and magazines.
The event was covered globally in 172 Countries, 70 percent live. In
Sri Lanka, the highlights would be shown on cable television. Two local
companies, Investor Services Asia, a specialist company to promote
Business between France, Sri Lanka and South India, and Travel
Development, a leading tour operator are co-sponsors from Sri Lanka of
the Ferrari, JMB Racing Team.
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The two drivers promoting Lanka |
A spokesperson for the companies, said that in the previous years, in
other races, the car carried the logos of their companies. However, when
the opportunity came to be involved in the Le Mans Race, they had
requested Jean Marc Menahem ,one of the drivers in the JMB Racing team,
if he could promote Sri Lanka and he accepted.
He also met the Economy and Foreign Affairs Ministers, senior
officers of the President’s office, and other business and social
leaders to discuss this promotion and other matters. Menahem has been a
great friend of Sri Lanka for many years, the spokesperson for TD and
ISA said. He was the cofounder, of the Franco Sri Lankan Business
Council in Lyon.
He has visited the island on many occasions and is also involved in
many social projects at present, including the pilot project for 19
schools in Kolonnawa. |
