ADVERTORIAL

Charter House marks 20 years

Charter House celebrated 20 years with a record-breaking sales performance for Grohe products, having secured a growth of over 100 percent in 2010. During this period, Charter House has earned a reputation as a provider of premium quality bathware and sanitaryware solutions.

Managing Director and Chairman Anil Samarawickrema, Deputy Chairman Anil Wijesingha and Grohe India MD and CEO Mathew Job at the Charter House Design Centre.

Grohe India Vice President and Managing Director Mathew Job visited Sri Lanka and had discussions with the management of Charter House on prospects for further developing the market for Grohe. He also visited the market and observed the excellent brand positioning done by Charter House.

With the dawn of peace in Sri Lanka, the country, in general, and the construction industry, in particular, have enjoyed the dividends of peace, with the construction industry developing at a rapid pace.

Founded over 20 years ago as a trading company, Charter House has evolved to play a keyrole in the nation and the industry's progress, and its banner results in 2010 are proof of its success.

For example, the past year has witnessed record sales for the company, with over 50 percent of the contracts for bathware and sanitaryware solutions for large-scale Sri Lankan projects being won by Charter House, including the prestigious Emperor Apartments project which selected some of Grohe's premium products.

The same year has also seen the groundbreaking launch by Charter House of Grohe's Baulines series of fittings.

The new range, which blends bold Bauhaus-inspired designs and premium quality materials with the most advanced German manufacturing techniques, makes luxury affordable for connoisseurs of class who are on a budget.

The Baulines range will make a significant breakthrough in the mid-market segment, which was dominated by cheaper products from Italy and Spain.

It is the latest addition to Grohe's product offerings in Sri Lanka, all of which are exclusively available via Charter House.

The relationship between Charter House and Grohe has grown from strength to strength over the past 20 years, with the German sanitary fittings manufacturer enjoying a brand share of over 60 percent amongst premium branded sanitary fittings.

Synonymous with setting new standards of quality, technology and design, Grohe is the world's number one single-brand manufacturer of luxury sanitary fittings.

The German firm's stylish sanitary fittings can be experienced by all patrons of fine design at the Charter House Lifestyle showroom on Havelock Road.

Centrally located with ample parking, the showroom, which is one of the best Grohe showrooms in the South Asian region, displays all of Charter House's luxurious products in all their grandeur.

Customers can purchase these products at the showroom itself or through the company's extensive islandwide dealer network.

Understanding the importance of providing world-class service to support its world-class products, Charter House has invested in an industry-best service centre, while focusing on maintaining and upgrading the technical knowledge of its skilled workforce.

Recognizing the value-added services offered by Charter House, Job noted that the two companies shared a passion for giving customers the very best.

As Charter House and Grohe continue their two decade-long partnership into 2011, they are promising to unveil dazzling new products that will redefine the luxury bathroom experience for discerning Sri Lankan consumers.

'My Cola' rewards sales force

Manufacturers and marketers of My Cola range of beverages and Cristal drinking water, My Beverages Marketing (Pvt) Ltd, held its awards presentation ceremony for the best of their sales force at the Waters Edge recently. The prime objective of this awards ceremony of the "My Cola Marathon 2010 Sales Contest" was orchestrated to motivate and reward its sales force and to recognize excellence in their work.

"My Cola Marathon 2010" is the brainchild of My Beverages Marketing (Pvt) Ltd. Managing Director Mahalingam Sarmaa. The awards at the "My Cola Marathon 2010" ranged from motor cycles, laptops, LCD TV, Blackberry phones and trophies worth over half a million Rupees.

"We believe in recognizing and rewarding excellence, and at My Beverages Marketing we consider our employees as our biggest asset", said Sarmaa. "Quality and improvement is our priority. Hence, our steady market growth is the evidence of our commitment, loyalty, courage, efficiency and effectiveness towards the growth of our business". "Our vision is to achieve 10 percent market share by 2015 and we also have plans for expansion in the near future", he said.

With innovative policies:

LIC Lanka redifines insurance industry

Life Insurance Corporation (LIC) Lanka with their mission to assist people with the option to choose the best policy to serve him or her, is one of Sri Lanka's providers of life insurance solutions in the country. Anchored by a team of experienced and dynamic professionals and a strong capital, LIC Lanka offers a wide range of tailor-made insurance products and services that are of international standards.

Today LIC Lanka is redefining the industry by diversifying and expanding at a period most competitors are contracting due to uncertain economic conditions. Driving change and excellence and venturing into new frontiers and innovations which are impacting positively on their clients, LIC believes that one of its sole purposes is that of delighting its customers and delivering value to its shareholders in the best ethical manner.

Customer satisfaction is therefore, the ethos that governs the company's operations.

With this in mind, LIC Lanka offers a range of innovative policies for their clients that include their Pure Life Term policy which has no end long as the policy owner remains alive. Any risk the person faces is covered fully by the company.

The uncertainty people face in life situations is fully taken care of.

Ashirwada is a life assurance policy from LIC that provides children with financial security for their education and marriage. The sum assured along with all vested bonuses is payable in one lump sum or in ten or twenty half yearly instalments with the then declared interest rates at the option of the life assured at the end of the term of the policy.

Even after the death of the life assured the bonus continue to accrue till the end of the term. The double accident benefit is available during the term of the policy. Loans will also be granted against the surrender value of the policy after payment of premiums for at least three years. Interest on such loans will be fixed by LIC from time to time.

To give wider choice to their customers, LIC Lanka have also launched "Jeevan Ananda" with profit assurance plan. Basically, the plan is a combination of the whole life plan and the most popular endowment assurance plan.

With aim of making dreams come true through clear cut financial planning and a systematic savings method Divyangana is a life policy exclusively for women. Women of today have excelled in every aspect of life.