‘The Chartered Marketer’

Review by Prasanna Perera

Reading through the latest issue of The Chartered Marketer, I was delighted to observe that several topics of relevance to modern markets were addressed, such as ‘Advertising Effect’, ‘Sensory Marketing’ and ‘Marketing Today is About Getting Found.’ Another interesting article was one which related to Political Marketing and how marketeers could learn valuable lessons from politicians. This is very true indeed. Politicians amply demonstrate concepts such as brand positioning, single minded proposition, integrated marketing communications and publicity.

In my opinion, this publication fills a great void in Sri Lanka i.e. the lack of a quality magazine for practising marketeers and students with a Sri Lankan flavour. Many industries of importance to Sri Lanka were covered, such as hospitality, financial services and logistics.

The editor’s message is also truly relevant. A call to marketeers to commit themselves to continuous professional development (CPD) and attain the ‘Chartered Marketeer’ status. A further incentive is the listing of all Chartered Marketeers in Sri Lanka.

A few thoughts for improvement: a review of marketing and business books and CDs/DVDs would be ideal. Further, snippets / nuggets for marketeers on practice would also be a great value addition. A quarterly publication would also be most welcome.

All in all, an excellent publication from the CIM - Sri Lanka Region.