Advertorial

AMW obtains IMI accreditation

First in South East Asia:

The AMW Training Academy was recently accredited by IMI Awards, the first of its kind in the region to be so certified.

This was obtained following a rigorous evaluation process.

The Institute of the Motor Industry or IMI is the leading professional association for motor industry qualification and accreditations in United Kingdom and recognized worldwide. IMI Awards is the only body solely specialized in automotive industry qualifications and accreditations.

The AMW Training Academy is to support all the technical staff members of AMW Team by delivering training programs to improve skills and knowledge to international standards allowing them to offer excellence in Customer Service.

The AMW Training Academy was opened by AMW Group President of the Board Tilak De Zoysa and Associated Motorways Ltd. Chairman Len Hunt. Associated Motorways Managing Director Michael Brightmore, AL Futtaim Group Director for Special Projects Paul Batson, AMW Director Pavez Ali and AMW Commercial Advisor Parag Pandit.

Arpico awards 'Christmas Magic' millionaire

Arpico Supercentre recently awarded its Rs. one million Christmas Magic grand prize to Anupa Perera of Dehiwala.

Generating over 500,000 entries, the hypermarket Christmas Magic promotion ran from November 12 until January 3. To stand a chance to win the Rs. 1 million grand prize, Arpico shoppers had to make a minimum purchase of Rs. 2,500, inclusive of two nominated brands.

The Rs. one million grand prize was part of an Arpico promotion that also included discounts and giveaways.

The store, gave away 10,000 instant gift vouchers during the season, ranging in value from Rs. 250 to Rs. 10,000.

HP expands education portfolio

HP launched three specifically tailored, easy-to-manage education solutions that make it easier to teach with technology while reducing overall costs.

HP MultiSeat allows multiple students to simultaneously share a single host computer, enabling schools to increase student access to technology at a reduced cost.

"HP is helping educational institutions change to student-centered, personalized learning environments by using technology in an affordable and sustainable way," said HP, Personal Systems Group, Director - Education Brian Becker. "Our offerings empower students to learn at their own pace, allow teachers to easily manage a classroom and free up IT managers from time-consuming maintenance," he said.

HP Personal Systems Group (South East Asia and Taiwan) Vice President Ng Tian Chong said, "HP's Multiseat Technology will benefit all segments of Sri Lanka's society as it is affordable and easily accessible". The event was also addressed by HP Personal Systems Group Asian Emerging Countries General Manager Philip Lau.

A highlight of the evening was the announcement of HP Personal System Group's appointment of two of Sri Lanka's leading cricketers Angelo Matthews and Jehan Mubarak as brand ambassadors.

'Lifebuoy Germ Fighter' voted TV Commercial of the Year

In the recently concluded Slim Neilson People's Awards 2010, Lowe LDB's Lifebuoy Germ Fighter Ad was voted TV Commercial of the Year, with two more Lowe

LDB Ads for Sunlight 125 years and Surf Excel Traffic Lights also in the shortlist.

Both Lifebuoy and Sunlight ads were totally conceptualized and produced by the Sri Lankan team of Lowe LDB. While the Surf Tvc was adapted from Lowe India.

Lowe LDB CEO, Lilamani Dias Benson said, "We are proud that our work captures the hearts and minds of Sri Lankans everywhere. It's because they do, that these ads also win sales and marketshare.

We are particularly proud of the way Unilever trusts and inspires us. And the way clients know us as the agency that gets results".

The SLIM-Nielson People's Awards are unique in that they reflect the people's choice. Winning is not based on the verdict of a panel of jurists.

'It is decided by men and women of all ages and from all walks of life.

They are the jury, and it is their personal favourites that win the day. The People's Awards criteria uses the findings of a structured questionnaire that was, this year, sent to seven provinces across Sri Lanka.

Thirty categories of brands, personalities and organizations were recognized by the people this year.