IT BPO Industry to attract UK SME clients

SLASSCOM, the national IT/BPO industry chamber, has initiated an aggressive promotional campaign in the UK to introduce Sri Lankan IT/BPO capabilities and to help build relationships with key decision makers in the UK and Europe.

"We are focusing on UK and Europe as one of our strategic markets to promote the Sri Lanka IT/BPO industry.

UK has been a long standing trade partner of Sri Lanka and through the partnership; we aim to extend this to the emerging IT/BPO industry" said, SLASSCOM Director and Global Trade Forum Leader Ashique M Ali.

The growing IT-BPO industry in Sri Lanka offers a unique advantage for Small and Medium Enterprises (SME) in the UK to enjoy premium access to a high quality talent pool, which is becoming increasingly challenging in large established destinations such as India and China.

The environment is also highly conducive for establishing high-in-demand niche competency centers out of competition for even larger global services companies.

SLASSCOM organized a number of active campaigns and events in UK, along with ICTA to promote Sri Lanka as a lucrative IT/BPO destination. The objective of this program is to create the necessary platform for the Sri Lankan enterprises to enter into the UK market and to promote Sri Lanka as a destination for UK enterprises to be globally competitive.