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An ethical business ...

From Yesterday

It starts with a company's mission and vision statement, where the mandate for ethical business behavior is set.

That mandate comes from how a company answers few questions: What do we do for our customers, employees and communities? How do we make products and provide services that improve the lives of our customers? How do we create a work environment where employees feel engaged and productive and valued as contributors? What should we do to be a good customer to our suppliers? How do we make sure we're good corporate citizens wherever we do business? Second - There has to be an inbuilt culture where ethics and business go together; where they are not viewed as separate concepts, but as intertwined.

Studies have shown that such value-based companies outperform others.

Third - our corporate leaders must be role models of what they and the company stand for. They also need to create an environment that allows people in the organization to feel valued and safe enough to speak up.

Business leaders need to ask themselves if they've created the type of culture whereby employees are compelled to speak up if there are issues or behaviours they see that aren't consistent with the corporate values. In the debacle of one large Group of Companies last year, for example, many mid- and lower-level employees knew what was going on but wouldn't speak up because they knew they wouldn't be listened to.

When faced with ethics issues, it's also important that business owners and chief executives have mentors, colleagues and confidantes with whom they can confer; the right people who will ask them the right questions to help them arrive at a clear decision.

And fourth - it's important to celebrate when an employee does the right thing. The bosses should not hesitate to acknowledge it and say, "thank you". At the same time, a great majority of teams and team leaders are doing the right thing. We need to celebrate that, too.

In today's highly competitive, performance-driven business climate, regulations are not enough; professional ethics codes are not enough; the ethical leadership from the top is the key to reducing corporate misconduct. If we are ever going to return to the level of trust and confidence that we had two decades ago, all business leaders need to take a good look in the mirror and honestly ask themselves what they really stand for.

Let them not forget the Golden Rule: 'Do unto others as you would have them do unto you.

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