Australia hires ad agency to battle illegal immigrants

The Australia Government has embarked on a novel campaign to combat a growing wave of illegal immigrants by hiring an international advertising agency to mount street theatre in Sri Lanka.

The agency Saatchi and Saatchi will take Canberra's blunt warning against trying to smuggle themselves into Australia to the villages of Sri Lanka. Local actors will use 'street drama' to warn people of the dangers of trying to sail to Australia on leaky boats.

Actors will play people smugglers exploiting and tricking their victims, and will warn that Australian authorities will probably return them to Sri Lanka.

Asia Pacific News