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Imran Hassen

Securo Dynamics leads the way:

Importance of security highlighted

When constructing a house, everyone’s main concern would be its security and protection. This is the sole reason why people look for the best quality materials for the construction. Securo Dynamics (Pvt) Ltd has aptly addressed that common need at present. The company became the pioneer in introducing electronic security systems in Sri Lanka, said the Managing Director, Securo Dynamics (Pvt) Ltd, Imran Hassen.

Q: In a time of recession with people cutting down costs do you think that people tend to install security systems in their houses?

A: The security of any establishment is the main concern but people fail to do so due to lack of knowledge on its importance. People become alert only if they suffer a loss or are threatened and then install a security system which should have been done much earlier. Despite this, we had a steady growth in the home security system compared to the industrial security system. The industrial security systems have dropped slightly during the past eight months.

Q: What are your markets and how do you cater to them?

Dr. Kithsiri Edirisinghe: Our main market is in Sri Lanka. We focus mainly on security systems and our main feature of business is the after sales service. The latter is unique to Securo Dynamics (Pvt) Ltd whereas we thought it might be useful to fulfill our customer’s requirements. We consider this as a significant service provided by our company and we have used the latest products along with electronic security systems. They are the home security system and home


Managing Director, Securo Dynamics (Pvt) Ltd., Imran Hassen. Picture by Sumanachandra Ariyawansa

monitoring system.

Q: How can your products help for the betterment of the country?

A: Our main intention of the installation of security systems is to make the country a safer place to live. It is mainly to reduce robberies and frauds in the country.

Q: How can a company be strengthened? Is it by professionalism or experience?

A: It should definitely be through experience. In this type of business it is essential to maintain accuracy and a proper management system. We want to consider what is available in the market and how to supply it according to the customer’s needs. Therefore, we supply tailor-made systems for each customer. Hence we became successful in the unique after sales service. We feel that in accomplishing these operations experience is important.

Q: What are your expansion plans?

A: Our next expansion plan is to introduce a video-monitoring camera system in Sri Lanka. Once a video camera is installed in a premises the place can be audited and thus any suspicious movements at any time of the day could be identified.

Q: How important is a security system to a company?

A: A security system is an essential component in a company. It is important to provide an education on why it is so essential. The main airport in any country is equipped with high technology security systems because it is indispensable in such premises.

Therefore, the authority has rightly understood and deployed the systems. Some companies do not understand its importance.

Certain camera systems installed in companies are complex in their operations and thus any crime can be detected at any time through these systems.

Q: How do you see the competition from other competitors?

A: It is healthy to have competition among many security system suppliers. It is only then that customers can get a better deal. Since we concentrate only on security systems, we never fear competition. There will be a good demand for security systems emerging in Sri Lanka at present.

Profile

Name: Imran Hassen
School: D.S. Senanayake College
Civil Status: Married and has four children
Experience: 29 years’ experience in the field of
                    security equipment

Professional
Qualifications:Diploma in Security Systems in  Singapore  
Sports: Played Rugby for CH and FC

Q: What is your advice to young people?

A: My advice is to be truthful and be innovative in what one does. It pays at any stage in one’s life.

Q: What is your philosophy in life?

A: My philosophy is to come up in life in an honest manner.

Q: What is the best place you wish to visit in Sri Lanka?

A: I wish to visit places of historical importance in Sri Lanka such as Anuradhapura and Polonnaruwa. I enjoy culture and the heritage of a country a great deal.

Q: What are the places you wish to visit outside Sri Lanka?

A: There are places of historical importance. I wish to visit India, especially places such as the Taj Mahal.

Q: How do you spend your leisure?

A: I enjoy being with my children and family. Motor racing is also one of my hobbies.

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