Steady growth at hSenid :

Sri Lanka has some of the best marketeers

Sri Lanka has some of the best marketeers. Most of our marketeers are working at some of the best multi-national companies, and have implemented some great strategies within their organizations, said Marketing Manager, hSenid Mobile Solutions, Germaine Perera.

She was interviewed by Daily News Business

Q. What inspired you to select marketing as your career?

A. I think my zeal for marketing came from my interest in it from a very young age. From the time I was in school I was keen on advertising and journalism, and when I left I noticed that by moving into a career in marketing, I got a little of both worlds.

When I started doing CIM it opened my eyes to a broader world of marketing that captivated my interest.

It provided me the strength I needed as a foundation to grow my career into what I have achieved today.

Working at hSenid Mobile provided great learning and experience that I am sure I would have never have been exposed to elsewhere.

Working here has definitely been the most influential part of my life as I have been fortunate enough to understand my career goals and aspirations.

Q. Being a frontliner of the company, what are the challenges you face in the field of marketing?

A. I think one of the main challenges is to be a marketeer at an IT company. Strategizing marketing plans for a technology company needs much focus.

It is different to other industries such as manufacturing and FMCG.

Potential customers in this field need information positioned very differently in all marketing aspects. I think the marketing team at hSenid Mobile has gone above and beyond to ensure that this has always been our core focus.

Q. What is the impact of the current economic crisis on your organization?

A. As we know, the economic crisis is global. One thing that we believe is that no matter what happens, technology will evolve and our customers will also keep on expecting the latest and the best in terms of software and services.

hSenid has always had a key advantage compared to their competitors in terms of Next generation technology and services. Regardless of the economic crisis, the customer is No. 1 to hSenid. While sustainability is key, we have seen steady growth in R&D efforts as well.

Q. In many companies we often see that marketeers are not represented at boardroom meetings. What is your view?

A. I think that having a marketeer at that level would be a great advantage to a company because each person's different viewpoints could help with the strategic level decisions the company will make for their future growth.

Working at hSenid Mobile has really helped every individual here as we have a very open culture and marketeers are represented at boardroom level as they can help with most of the market and customer related issues pertaining to the organization.

Q. What are the advertising strategies that you employ in your organization?

A. As an organization with a global reach, our main focus in terms of advertising is to go on the lines of an online marketing approach. We have some of the best SEO experts employed at hSenid Mobile, and we are constantly looking at ways to grow our brand. Using the social media to our advantage has helped us tremendously. Online advertising is the best way to reach our global clients and the ROI is significant.

Q. What do you think about local marketeers?

A. I truly believe that we have some of the best marketeers in this country. Most of our marketeers are working at some of the best multi-national companies and we have implemented some great strategies within their organizations. All in all there's great talent amongst the marketeers out there.