Tribute to Leo Burnett on its 10th anniversary

President of Leo Burnett Asia Pacific Jarek Ziebinski on his two-day visit in Sri Lanka commended the local office on its performance since its inception 10 years ago. The recently appointed President for Leo Burnett Asia Pacific Jarek Ziebinski, making his first visit to Sri Lanka observed the leadership role played by Leo Burnett in Sri Lanka.

Ziebinski was impressed to note that Leo Burnett has been Sri Lanka's first agency to win awards at recognised awards festivals such as Adfest, Spikes and Cannes Lions. He noted that the communication business is not about creativity but about creativity which delivers results and achieves the objectives of the communications campaign. He quoted the founder Leo Burnett who said "Our real purpose in life is that of improving the sales effectiveness and reputation of our clients through ideas." In this context he complimented the Sri Lanka office for having received five accolades at the Media AME Awards where creativity which achieves results is recognised. He said that Leo Burnett Sri Lanka is the only Leo Burnett office in the region to have received five such awards.

"I am delighted that Leo Burnett has been Sri Lanka's most awarded agency for the last five years and in 2009 it topped the tally at The Chillies. Such a performance is only possible if the agency worked in partnership with its clients" Ziebinski said. "Therefore", he said "I value the outstanding portfolio of clients on the Burnett roster in Sri Lanka as well as the strength of their partnerships. Leo Burnett Sri Lanka has also had the good fortune of being led by a personality like Ranil de Silva - a true professional in the industry". He said that the agency is blessed to have a team of dedicated professionals with exceptional talent. "It is this most important asset which enables us to meet with success in each and every market" he said.

Chairman Leo Burnett South Asia Arvind Sharma accompanied Ziebinski on his visit to Sri Lanka. Reflecting on Leo Burnett's 10 years of operation in the country Sharma commended the local office stating "I have been closely associated with the local office since its birth 10 years ago. I am indeed honoured to be associated with an agency of this stature. The presence LBSI has achieved locally as well as globally is commendable given that it has only been 10 short years. I am confident of the agency's continued success in the decades to come."

Commenting on the visit of the region's newly appointed President, Ranil de Silva, Managing Director of Leo Burnet Solutions Inc, said that he was delighted that Ziebinski visited Sri Lanka soon after assuming responsibilities for the region. "I am sure the new Sri Lanka, post our recent success in the war promises an optimistic future for the country. We need to be well poised to fuel the country and its economy to make the best of the opportunities that arise from the positive outlook for the country's future. This visit of two of the region's leaders is yet another indication of the region's support and endorsement of our efforts of raising the bar with our work," he said.