Pictorial

Grand finale of Sunsilk

Hadakari :

The finals of Unilever Sri Lanka's Sunsilk Hadakari ended the 2008 regional workshops year on a high note. Sixty finalist's selected from islandwide workshops conducted in Negombo, Badulla, Galle, Polonnaruwa and Maharagama participated in a hair and make-over competition to select the most outstanding among them.

The winners received cash awards and scholarships worth Rs 100,000 each for a course at the Ramani Fernando Sunsilk Hair Academy.

Sunsilk, a leading hair care brand for over 40 years has evolved in keeping with consumers' expectations. The young women of today are taking charge of their lives and making things happen, rather than let life dictate how things turn out. With this insight, to empower young women of Sri Lanka, Sunsilk took on the mammoth task of equipping them with the know-how to embark on a career in the beauty industry. Sunsilk Hadakari provides young women the platform to learn from the best in the field and improve the standards of the Sri Lankan beauty industry.

The series of Sunsilk Hadakari workshops saw over 20,000 young women and men from all parts of Sri Lanka participate, firstly through the regional workshops, after which the finalists were entered into the competition held in Colombo.

This largest personal grooming and empowerment educational campaign in Sri Lanka, now in its eighth year is a stepping stone for those aspiring a career in hairdressing and beauty culture and provides a platform for enhancing talent in that arena.

Finalists are taken through the regime of the finer points in hair dressing and make up while their selected models, most of who are from their villages, undergo intense catwalk and modelling training before taking the stage. Sunsilk's Brand Manager Dilini Dahanayake said, "Sunsilk is not only the hair expert, but the catalyst in bringing out the best in a person.

The 2009 Hadakari proposition is all about living up to your dreams and making things happen - as Life Can't Wait and we are committed to enabling this, working with experts in the various fields".

Through the newly designed workshops, Sunsilk will arm the participants with the know-how to spot the opportunity and make the change to their advantage. The workshops for the year 2009 were also unveiled at this event.

Nurturing the entrepreneurial spirit among the finalists, Sunsilk together with Professional Hairdressers and Beauticians Association (PHABA), had well established stylists and make up experts teach the enthusiastic audience the finer points in hair styling and make up.

Included in the education session was catwalk training by the maestro in fashion choreography, Senaka De Silva, bringing in a qualitative dimension to the day's session. Taking this philosophy further, Sunsilk Hadakari will partner with leading hairdressers and beauticians to conduct these workshops across the Country.