'Brand Manthra' - all about good strategies

"Bad times don't last...good strategies do!" is the theme of Brand Manthra this year. The 'Manthra' series is a well-recognised series of training programs put together by the IAA Sri Lanka chapter. The programs target young professionals in advertising, marketing and the media industry.

The two-day workshop will be held from June 20-21 at the Taj Samudra and will be conducted by Ram Sehgal, an icon in the communication industry. Sehgal has worked on a diverse portfolio of brands during a 15-year stint at JWT ranging from Air India, Philips, Beecham, BHEL and ITC. His work as the President at Contract Advertising produced superlative creative work that helped build many successful brands. For his contribution to the advertising industry, Ram Seghal was conferred the A and M Advertising Man of the Year in 1994. In 2001, the Advertising Club of Kolkata elected Ram to the Hall of Frame. From 1997-1998, Ram Seghal served as President of the Advertising Agencies Association of India, and in 1998, as the Chairman of the Advertising Standard Council of India.

Brand Manthra is specifically focused on honing the branding skills of today's young marketeer and equipping them with the knowledge and exposure they need to deal with the issues facing the business world of today. The program content while keeping the fundamentals of marketing in tact is built on more current issues.

An exceptional panel of tutors are sourced from the region, to expose participants to the best live examples of success stories. They include, Marketing Director Foods and Home Care, Unilever Sri Lanka; Surith Perera, Marketing Consultant, Commercial Bank; Anshuman Varma, Sales Director, Dilmah Tea; Roshan Tissaaratchy, Head Strategic Planning and Implementation, The Future Group India; Pankaj Tibrewal, Head of Sales and Marketing, Bharti Airtel Lanka Pvt Ltd.; Vidur Rattan, Managing Director, Sri Lanka Tourism Promotion Bureau Dileep Mudadeniya and Asia Head, Human Factors International Apala Lahiri Chavan.