Wearing ‘Arachchi’ is not just for ‘Babi Archi’
Nilma Dole
‘Hi Hui Babi Archi!’
Now nobody is going to say ‘Hu’ when wear any ‘Arachchi’ brand even
when it comes to ‘Babi Archi’. Dressing like the ‘Arachchi’ or the head
of the village can be a formidable task as it should reflect your
signature mark.
‘Arachchi’ fashion designers - Deepath, Sajini and Rukshan |
However, since Sri Lanka’s fashion is rather conservative, not many
talented Sri Lankan designers are open to create a ‘haute couture’ label
for the local fashion industry but three up-coming creative geniuses
have proved that it is possible. Meet the terrific trio behind Sri
Lanka’s hippest fashion label ‘Arachchi’ - Rukshan, Deepath and Sajini!
These mates grouped when they were asked help for various event
management aspects and Rukshan says, “We started out ‘Arachchi’ as a
small idea when we decided give a twist to home-made fashion talent”.
Fashion is not all about making others happy but about making yourself
happy, they said.
“We offer fashion consulting service where our clients can be free to
talk about their needs” said Deepath. “You’re always at wit’s end on
trying to find the best thing to wear so it’s important to get sound
advice for your wardrobe makeover or you’ll exude a negative
impression,” says Sajini.
The good news is that they have already got offers from around but
they wanted to start at home and then work their way up internationally.
“We always wanted to give back to Mother Lanka since we are blessed to
have free education, talent and creativity coming from such an exotic
background” said Rukshan.
In an industry that has been hampered with cheap garment imports,
export rejects and prestigious Fashion Weeks showcasing international
designers rather than the local ones, the fashion industry is more the
backdrop of some glitzy high society event. Changing the stereotype and
giving top class quality clothing to the discerning client is their
motto.
“We wanted to highlight individuality, class, style, Sri Lankan unity
and comfort at an affordable price,” said Deepath who handles the gents
garments of ‘Arachchi’. Deepath Maddumaarachchi also graduated from a
London university and was headhunted as a designer for boutique clothing
shops in the heart of the city before joining ‘Arachchi’.
Talented Sajini, a graduate from a leading fashion university in
London, handles the women’s garments for ‘Arachchi’. She says, “I have
worked at leading garment companies around Sri Lanka and I understand
the need for a more practical hands-on approach to making good fashion
designs”.
The designs are a amazing encompassing sweet lace lingerie to
beautiful embroidery with designs. “We use quality fabric and
long-lasting materials to create a work of art from your ‘Arachchi’
clothes,” she said.
“We derive influences from the West and blend with a fusion with
local cultural designs because ‘Arachchi’ is a funky mix” said Rukshan
Warnacula who has a fashion marketing background from the University of
Westminster in London. ‘Arachchi’ is all about positivity, versatility
and comfort and accentuating your personality, he added.
“We give a tailor-made package and create clothing for special
occasions too” said Rukshan. On their charitable causes, ‘Arachchi’
works with SpaceWorld, helping under-privileged children and also
empowering women as they recruit talented tailors to the ‘Arachchi’
factory.
You also prevent unwanted carbon emissions (that contribute to
climate change) by getting local products. A beautiful Sri Lankan work
of art is something comfortable and stylish to wear and helps the local
industry.
“We are acknowledge the support of many including Dian Gomes,” they
concluded. |