CIM launches Introductory Certificate in Marketing in the Maldives

CIM - launched their Introductory Certificate in Marketing program in the Maldives recently, at a ceremony at the Youth Centre Seminar Hall in Male.

It was organized by the CIM Member Group Maldives Chapter under the patronage of The Chartered Institute of Marketing Sri Lanka Region. Chairman CIM Sri Lanka Region Shiraz Latiff, Regional Director, South Asia and Vice Chairperson, CIM Sri Lanka Region, Chitrangani Herat Gunaratne, Head of Education of CIM Sri Lanka Region Ajith Medis and Chairman, CIM Member Group Maldives Chapter Abdullah Reyshan and other officials of the CIM Member Group - Maldives Chapter were present.

With the introduction of the CIM Introductory Certificate in Marketing program for Ordinary Level qualified students, the institute expects to broaden opportunities for students in the Maldives to CIM qualification. The program is designed to familiarise students with the basic principles of marketing and provide a fast track to the CIM qualification; and the institute foresees a lot of potential given the latent demand for quality marketing education in the country.

CIM Accreditation was conferred on Villa College in addition to the existing centre Focus Education Centre. Since the launch of the CIM program in 2004, examinations have been conducted in the Maldives with the assistance of the British Council. However, as students underwent difficulties due to limited access to education facilities and study material, the setting up of two CIM Accredited Study Centres in The Maldives has met a long-felt need of the market and will enable students to study for the CIM qualification in their home country.

Regional Director, South Asia and Vice Chairperson CIM Sri Lanka Region Chitrangani Herat Gunaratne said that since the launch of the CIM Member Group - the Maldives Chapter in May 2008, CIM Sri Lanka Region has been able to take several ground breaking steps towards promoting the CIM Qualification in the South Asia Region.

She said that moves are under way to introduce the CIM qualification in Bangladesh and that the initial discussions with government officials and prospective study centres have been very positive.