Holmes Pollard and Stott wins UNICEF project again

UNICEF in collaboration with the Ministry of Education recently invited several leading advertising agencies to provide suitable strategies and creative solutions aimed at disseminating the concept of a Child Friendly School and fostering acceptance and the desire to implement it all levels in the primary education system in the country.

In a keenly contested ‘Pitch’, Homes Pollard and Stott emerged the winner.

Pradeep Amirthanayagam

This is the second consecutive year, that Holmes Pollard and Stott have won this coveted project.

The Agency’s creative platform was based on the innovative use of the Sinhala and Tamil idiom across a variety of below-the-line media, including a 10-minute advocacy video.

The concept of a Child Friendly School (CFS) is based on the principles expressed in the Convention of Rights of the Child.

A Child Friendly School considers education as every child’s right and helps to monitor the rights and well-being of every child in the community.

It acts in the interests of the whole child that includes his or her health, nutrition and overall well-being and encourages the involvement of the entire community in improving the welfare of the child.

The Child Friendly School (CFS) model is based on five principles, namely, the child’s right to an education and access to education, gender sensitivity, providing quality learning and effective learning, a healthy and protective environment and the involvement of children’s families, as well as the local community.

While the Child Friendly School program has already been implemented by the Government through the Ministry of Education, it has not trickled down to all schools in the country, especially those in outlying areas.

Managing Director/CEO of Holmes Pollard & Stott Pradeep Amirthanayagam said, “This win demonstrates our key strengths in creating out-of-the-box solutions and connecting with all strata of society, through our keen insights into the minds of the Sri Lankan people and effective use of the local idiom”.