Metropolitan completes Brand Audit with MTI

Metropolitan Group, a technological pioneer in Sri Lanka with diversified business interests, recently completed a strategic corporate image and service delivery assignment with MTI Consulting, a globally acclaimed strategy consulting firm.

The assignment comprised extensive research undertaken across all stakeholder groups of Metropolitan coupled with MTI’s business analytics to provide strategic insights to the client. “MTI has provided us with strategic insights on how the Metropolitan brand is perceived by our customers and stakeholders.

This has helped us to take stock of our corporate image and decide on our future direction” said Chairman, Metropolitan Group J.J. Ambani.

MTI’s Regional Director and Senior International Consultant, Suraj Deen said, “it was interesting to work with the Metropolitan Group, a foremost technological solutions provider with strong international brands.”

The Metropolitan Group which completed 50 years in business has been instrumental in introducing numerous state-of-the-art workplace and personal productivity solutions.

Metropolitan markets prestigious international brands such as Canon, Acer, Ericsson, IBM, York, Clipsal, Pramac. Apart from its pioneering business of office automation sector, the group has diversified into information technology, communication, advance technology, infrastructure support, engineering solutions, power and energy, air-conditioning and refrigeration, interior solutions, and property development.

MTI Consulting has worked on over 300 client-specific assignments across 33 countries.

MTI’s consulting solutions include core business strategy solutions such as Strategic Planning and Re-Structuring as well as specialised solutions in Marketing, Brand Management and Sourcing, Internationalisation and Partner Identification, Sales and Channel Management and Service Quality, Web Strategy and Technology Optimisation.