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CCC breaks into Jordanian, Kuwaiti markets

The Ceylon Chamber of Commerce (CCC) Trade Fair Unit which was set up mainly with the objective of assisting members in penetrating into new markets, concluded its programme of activities for the year 2008 with yet another success story.


Prabash Kombalavithana, Imperial Tea Exports (Pvt) Ltd., Public Relations Executive, Rania Samadi, Amman Chamber of Commerce, Shamendra Panditha, Alucop Cables Ltd., Puvi Domingopillai of Ceylon Chamber of Commerce, Sarath Chandra De Silva of International Foodstuff Co. Agri Bio Tech (Pvt) Ltd., Muhannad Attar, Director General, Amman Chamber of Commerce, S M J B Subasinghe, First Secretary/Head of Chancery Embassy of Sri Lanka in Jordan, Anura Siriwardhana, Chemical Industries (Colombo) PLC, Mohamed Azweer, U S Shipping and Cargo Services (Pte) Ltd.

This time the identified markets were Jordan and Kuwait and the delegates were successful in breaking into these markets.

The mission was led by Chairman, International Foodstuff Co. Agri Bio Tech (Pvt) Ltd., Sarath Chandra De Silva.

With the assistance of the Sri Lankan Embassies in Jordan and Kuwait and Director/CEO, EAM Maliban Textiles Jordan (Pvt) Ltd. Athulla Edirisinghe the mission members had the opportunity of meeting with members of the Amman Chamber of Commerce, the American Chamber of Commerce of Jordan, Kuwait Chamber of Commerce and Industry, and the business communities in both countries.

Jordan and Kuwait are two potential markets for Sri Lanka with no trade barriers or obstacles and the CCC feels that with the trade balance being in favour of Sri Lanka, this visit was timely. 'We were able to create awareness amongst the business communities of both countries, about the range of products Sri Lanka can offer. From the meetings our delegates had, Jordan was projected as a most promising market,' said the Chamber spokesman.

Sarath De Silva commenting on the mission stated 'the noteworthy factor of this mission was, though it was a small delegation, it was well representative of the Sri Lankan sector. These two trade destinations were not explored in the past and with the present trend in the Gulf, there is tremendous potential for growth.

Our visit assisted in expanding our businesses, which would lead to Sri Lanka emerging as a future trade centre. With the Middle East peace process in the offing, there is no doubt the future of trade between Sri Lanka and these two markets will increase. Great scope for development of agriculture too, is forecast. I was able to obtain US$ 300,000 worth business contacts for fruits and vegetables,' he said.

The delegation had the opportunity of meeting with over 50 organizations, of which, 35 were relevant enquiries, 15 positive responses and 2 confirmed orders. Whilst a majority of the delegates established new contacts, some of them were able to revive past contacts.

Puvi Domingopillai responding to the outcome of the mission said, in addition to contacts made, it was partly a fact-finding mission to look into the options of opening up trade relations.

Overall, I feel there are great opportunities for us to utilise to penetrate into these markets.

The most gratifying factor was the confirmed orders received by two delegates in Jordan'.

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