Dialog suits private bus staff in WP

Dialog Telekom PLC entered into an agreement with the Lanka Private Bus Owners Association to provide uniforms for staff manning its member fleet in the Western Province.

The year-long sponsorship will cover 6,800 private buses in the Colombo, Gampaha and Kalutara districts.

The agreement together with uniformed bus staff would come into force from January, and the buses would carry Dialog branding as part of a sponsorship benefit.

Dialog Telekom's Group Chief Marketing Officer, Nushad Perera, remarked that the sponsorship aptly demonstrated the Dialog brand's reach in enriching customer experience.

"Like any other Dialog initiative, our association with the Lanka Private Bus Owners' Association is not merely to facilitate; it's also to add value to the sector, plus, enhance the passenger experience.

Together we would embark on a number of initiatives that would change the face of private bus transport in the country - another new future is about to dawn," he said. To add to the passenger experience, Dialog hopes to offer mobile-based services such as eZ reload facility inside the buses.

Plans are also afoot to introduce a programme to recognise and reward the safest and most service-oriented drivers and conductors within the network.

Dialog will also work with the Lanka Private Bus Owners' Association to identify and explore children's education and community development activity amongst bus staffer's families.