Edna refreshes choc stocks

Edna commenced distribution of new stocks of chocolates, candies, and wafer biscuits replenishing stocks in over 60,000 outlets island-wide.

The brand Edna which commanded a market share of 42% (source ACNielsen) in September, launched a seasonal marketing campaign bringing to market the full range of its products for the festive season with the expectation of recapturing the share the brand lost due to the enforced absence from the market during the past two month.

Marketing Manager of Edna Chocolates Thusitha Wijesinghe said: "We have faith in our customers and retailers, especially since they had expressed their support and their demands when the products were not available in the market. We are confident that we can again achieve market leader position before long" said.