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DateLine Wednesday, 16 April 2008

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Trade Fair draws crowds in East

Over 5,000 people attended the first ever Trade Fair was held in Mutur in the Trincomalee District on April 9 and 10. Organised by the Enterprise Resource Centre (ERC), a project of Muslim Aid Sri Lanka and its partner AmeriCares, in time for Sinhala and Hindu New Year the trade fair featured 18 stalls selling books, clothes, confectionary, handicrafts and screen prints.

Many of the stallholders had been trained in entrepreneurship development at the ERC while some were also receiving microfinance to expand their businesses.

“The fair gave an opportunity for people to see what is being produced in the area while offering small businessmen a chance to sell their goods and establish a customer base,” said ERC manager Ismail Azeez.

Certificates were awarded for best stall, best customer service and best marketer while essay, t-shirt design and poster competitions were organized under the theme “Live With Dignity”.

The ERC was established September last year in Mutur where MASL had already assisted the people to resettle and rehabilitate after being driven out of their homes by the separatist conflict in August 2006. During the 15-month project, the ERC will train 400 small entrepreneurs and is providing microfinance to a selected number. It is expected that 100 new enterprises will be created in the Trincomalee area.

The ERC is providing entrepreneurship training and consultation, facilitating market linkages, and providing microfinance for enterprise development.

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