Kumar Sangakkara continues energising with Viva
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Agreement: Chairman of Glaxo, Jayant Singh and Sangakkara
exchanging the agreement. Picture by Saliya Rupasinghe
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GlaxoSmithKline, one of Sri Lanka's leading consumer heathcare
companies marketing well known products such as Panadol, Horlicks and
Viva have announced the renewal contract of Sri Lanka's most promising
cricketer of today, Kumar Sangakkara for its brand Viva.
Viva is a trusted malted food drink brand in Sri Lanka. The brand has
been favoured by Sri Lanka families over the past several years. In a
continued association with Sanga, GlaxoSmithKline plans to continue the
strong positioning of the product on a 'more energy for more demanding'
platform.
Viva has 'Power Boosters' which is a combination of energy vitamins
(C, Niacin, B1, B6, B2, Folic acid, B12) and Iron, much needed for high
stamina requirements and to meet the demands of active adults.
Marketing Manager-Nutritional Puneet Das endorsing the brand said,
"the product promises energy, stamina and vigour to suit the lifestyle
needs of the active adults who are always on the move." Brand Manager
Shamali Pereira added, "this comes through our best in class product
composition, packaging, advertising and promotions."
Managing Director and Chairman of GlaxoSmithKline Jayant Singh said,
"for us at GalxoSmithKline, Kumar Sangakkara truly embodies the values
of Viva. We are proud to renew Viva's association with World's Number 1
cricketer, Kumar Sangakkara. Together, Viva and Sanga will continue to
energise the Nation."
Sangakkara said: "I believe in what Viva stands for."
He added, "I can honestly say as a user of Viva that I love its great
taste and the energy it provides me, for my active life." |
