Night, that vision won
|
With Chillies Award. |
The single idea that the blind are not blind to the world won Pheonix
Ogilvy the most metals in this year's Chillies.Titled 'Touch' the most
award winning single and campaign for the agency won them silvers and
bronzes in the tightly contested awards night, placing them fourth in
the line up of the highest tally of awards. Walking away with 3 Bronze
and 2 Silver medals, Pheonix also emerged as finalists for 7 categories
and was short-listed for the Campaign of the Year.
Touch was rolled out for the Federation of the Visually Handicapped
and had some of the best of Ogilvy working on the conceptualisation and
execution. The idea was a simple one, borne from the realisation that
the blind can see the world better than the rest. Inspired by John
Milton, the blind poet whose poems illustrate that he does in fact see
more of the world, the Ogilvy team produced ads that touched its
viewers.
It is the simple ideas that create wonders, and the agency is proud
that their simple message of how the vision of the visually handicapped
extends far beyond the ordinary stood apart, on a night in which most
definitely vision won. |
