Dialog Telekom powers Ada Derana format
Dialog Telekom PLC in its quest to empower and enrich Sri Lankans
with knowledge and information through advanced mobile technology,
entered into another ground breaking agreement with Derana recently to
introduce an all new news reporting format with the launch of 'Rapid
News Reporting'.
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Agreement: Dialog Telekom PLC and Derana entered into an
agreement recently to introduce an all new news reporting format
with the launch of “Rapid News Reporting”. Chief Operating
Officer Dialog Mobile Supun Weerasinghe, (at left) handing over
the Dialog 3G handset to Director News and Current Affairs,
Derana, Shehan Baranage. In the background are the mobile
correspondents who will be reporting news live from different
locations using Dialog 3G services. |
This latest tie-up is seen as another revolutionary service supported
by Dialog Telekom, subsequent to the launch of 'Ada Derana News Alerts'
last year which brings very latest in local news direct to mobile
phones.
Launched at Havelock grounds, Colombo, 'Rapid News Reporting' (RNR)
service is a first in Sri Lanka where viewers get to experience the
latest and most up to date information and visual imagery.
'Rapid News Reporting' is deployed through a team of mobile
correspondents who will scour the streets of Colombo and suburbs.
The team will utilise 3G technology powered by Dialog Telekom to
transmit live feeds. 'Rapid News Reporting' team will be at the scene of
an incident almost instantaneously and will report and broadcast
directly from the location using Dialog 3G services.
Reporting instantly from the location through 3G video calling
reduces the time lag that is usually associated with unavoidable delays
in transferring recorded material for transmission.
Group Chief Marketing Officer of Dialog Telekom, Nushad Perera
stated, "We are truly delighted to be the main technology provider to
this service as we firmly believe in utilising telecommunication
technologies in ways that would enrich the lives of the people of Sri
Lanka.
'Rapid News Reporting' will open the door for the local viewers to
experience a new format in news reporting that is on par with global
news reporting trends. We see this launch as a futuristic step that
would add more value to news reporting."
Derana's 'Rapid News Reporting' service augments its already superior
news broadcasts and positions it as a front-runner in the media scene in
Sri Lanka. Speaking at the occasion, Director, News and Current Affairs,
Derana, Shehan Baranage, noted that "the RNR service will not only
heighten the level of service offered by the channel but that it will go
a long way in creating a new approach to news reporting in Sri Lanka".
Derana's 'Rapid News Reporting' while being powered by Dialog 3G, is
captured on 3G enabled mobile handsets. Panasonic cameras are provided
courtesy of Softlogic, whilst the news team is mobilised by Kinetic
bikes courtesy Singer Sri Lanka. |
