Brandix rated country’s first ‘Business Superbrand’ in apparel
Sri Lanka’s ‘inspired solution for branded clothing’ Brandix has been
accorded ‘Business Superbrand’ status in the apparel sector by the
Superbrands Organisation, an independent authority that identifies and
pays tribute to exceptional brands around the world.
The rating follows an evaluation by a Business Superbrand Council of
22 eminent corporate sector personalities assigned the task of selecting
the 50 best Business to Business (B2B) brands in Sri Lanka from a
shortlist of over 100 business brands.
“Superbrand status represents an acknowledgement by our peers in
diverse sectors of the success of our
A Brandix associate
efforts to be a total solutions provider to the global giants
in apparel,” “In that context, this is a welcome, unsolicited accolade,”
Brandix CEO Ashroff Omar said.
The Superbrands Organisation describes a Business Superbrand as one
that has established the finest reputation in its field and offers
customers emotional and tangible advantages over competitors. Business
Superbrands represent quality, reliability and distinction and affirm
the recipient as one of the elite business brands in the world.
The US $ 320 million (2006-07) Brandix Group comprising of more than
25 manufacturing facilities in Sri Lanka and India and strategically
located international sourcing offices, is the largest apparel exporter
in Sri Lanka.
The pioneer of the concept of total solutions in the Sri Lankan
apparel industry, the Group provides direct employment to more than
22,000 people and is a preferred solutions provider to some of the
world’s best brands, including Gap, Marks & Spencer, Victoria’s Secret,
NEXT, Lands End, Ann Taylor and Abercrombie & Fitch.
Brandix specializes in casual bottoms, intimate and active wear,
textiles, knitted fabrics, sewing and embroidery thread, accessories and
The Group also offers wet processing and finishing and fabric