CIC agri businesses rated ‘First Business Superbrand’
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Chairman - CIC Agri Businesses
B.R.L. Fernando |
CIC Agri Businesses, the trendsetter in Sri Lanka’s Agriculture
Sector has been rated the country’s first “Business Superbrand” in the
sector by the Superbrands Organisation, an independent authority on
branding that focuses on identifying and paying tribute to exceptional
brands around the world.
Superbrand analyses products and service categories across
geographies in order to identify and award brands performing above and
beyond competitors. The Business Superbrand programme highlights and
showcases the outstanding businesses that have achieved a level of
excellence in their field.
As an Organisation that has made every effort to enhance farmer
income, improve the rural economy and contribute towards the nation’s
agriculture sector, CIC Agri Businesses is privileged to be bestowed
with this honour.
The Company is the first and only private sector Organisation engaged
in the production of a wide range of agricultural produce (paddy, fruits
and vegetables), livestock produce (eggs, curd and yoghurt) and
marketing of agricultural inputs like fertilizer, agrochemicals, green
houses, micro irrigation systems etc, that has made it a “one Stop Shop”
for all agricultural needs.
The rating follows an evaluation by a Business Superbrands Council
comprising highly independent and eminent individual tasked with
selecting the 50 best business to business brand in Sri Lanka from a
short list of 100 business brands. |
