|Thursday, 15 November 2001|
by C. L. Ihalagamage in Poland
The International Exhibition on Tourism, Tour Salon 2001 - the largest tourist fair in Poland was held for the twelfth time in Poznan, Poland from October 25 to 28. Over 600 companies from 47 countries and regions participated.
Tourism and relaxation have beome a regular part of the Poznan Fair events in October. Therefore, apart from this year's Tour Salon, expanded by the festival of Regional Cuisine and the Exhibition of Hotel and Catering Products and Services. Invest - Hotel, there was also an Aktiv Sportswear and sports equipment trade fair at the same premises.
The exhibition on tourism was in response to the largest Polish organiser of fairs and exhibition to the market demand. Today Tour Salon is the largest tourist exhibition in Poland, presenting the most extensive offer of the tourist market participation, addressed to organised groups and individual tourists.
The exhibition was also attended by tourism promotion agencies, tourist chambers, airlines and insurance companies as well as tourism support computer networks and software and tourist publications.
The exhibition offered the participants an opportunity to attract new customers and strengthen relations with the existing customers to demonstrate and promote the products on offer and to sell them as well as to create the image of the company and generate the interest of the media.
The four-day program included a discussion forum on "Tourist economy at the decisive stage of negotiations with the European Union - challenges and hopes", organised by the Poznan International Fair in co-operation with the Ministry of Economy, Polish Tourist Organisation and the Chair of Tourism at the Academy of Economics in Poznan. The Polish Tourist Organisation had also organised workshops for the regional and local tourist organisations.
Polish Travel Mart 2001, a workshop for tourist specialists from all over the world, organised by TTG Poland and PIF was another event accompanying Tour Salon 2001.
Ambassador for Sri Lanka in Poland, Tudor Gunasekera participated in the Fair on the invitation of the organisers and exchanged the tourism information leaflets between the two countries. At the meeting Mr. Gunasekera said, "There are many opportunities in Poland to establish a relationship and strengthen business among many countries willing to develop their tourism and trade. During the last two months we had opportunities in meeting experienced tour operators as well as hotelliers who came from different countries during International Tour and Travel Festivals. I really appreciate that one of the popular tour operators - Eurostop/Europe and Asia Adventure in Poland has given prominence to Sri Lanka's tourism information, displaying Sri Lanka leaflets and posters at this Fair. They also have programs to take tour groups to Sri Lanka next year." The Ambassador thanked the organisers for inviting him as a guest at the Fair.
The fair provided the exhibitors an opportunity to showcase and sell their products, to create images for their companies and generate media interest.
Produced by Lake House