Coca-Cola named Creative Marketer of the Year
The Coca-Cola Company was presented with the 2013 Creative Marketer
of the Year Award at the Cannes Lions International Festival of
Creativity, widely considered to be the world's foremost celebration of
creative excellence in brand communications.
We are humbled and honored to receive this honor, which has been in
the making for many decades," said Joe Tripodi, chief marketing and
commercial officer, who accepted the award on behalf of Coke's global
marketing community and agency partners around the world. "The legacy we
want to leave is of a brand and company that does good things for the
world and speaks to optimism, positivity and happiness
Since winning its first Cannes Lion in 1967, Coca-Cola has amassed
more than 120 coveted awards for work spanning multiple brands, creative
disciplines and geographies.
That total includes 20 awards won last week at the 2013 festival, led
by "Small World Machines," which shows that what unites us is stronger
than what sets us apart. The inspiring film claimed nearly half of the
company's 2013 Lions.
Other winners included "Share a Coke" from Australia, the "Coca-Cola
Sharing Can" from Singapore, the "Million Reasons to Believe in
Thailand" campaign and the "Coca-Cola FM Amplifier" print ad from
Brazil. Visit http://thecoca-colacompanyatcannes.com to learn more about
the company's awarded work.
Jonathan Mildenhall, VP of advertising strategy and content
excellence, said "Small World Machines" in particular has the "secret
formula the Cannes juries are looking for - brutal simplicity, genuine
authenticity, seamless technology, an authentic product role and a
strong social purpose.
The Coca-Cola Company's restless pursuit of creative innovation in
the marketing of its brands across multiple platforms in many different
territories has been honoured at Cannes for many years," says Philip
Thomas, Chief Executive of Cannes Lions.
"Most noticeable, when looking at its Lion winners, there is the
perfect balance between the careful, consistent management of global
brands and freedom given to local teams to adapt and innovate for their
markets.
We congratulate Coca-Cola and its agency partners for the
well-deserved achievement in keeping the business at the forefront of
brand marketing thinking, and look forward to honouring them in Cannes." |