Fortunaglobal, Fashion Bug delivers fashion via Android, IOS
Fortunaglobal and retail fashion power house Fashion Bug have
launched a first of its kind in Sri Lanka - a multi channel iPhone and
android app. The multi-functional app brings the entire gamut of app
development to the proverbial fashion runway, with customers being able
to browse Fashion Bug catalogues which are continuously linked and
updated to all their outlets islandwide.
Fortunaglobal CEO, Suren Kohombange said, "We're excited at the
endless opportunities this app opens up for Fashion Bug. This sort of
app is what users expect from a retailer's mobile presence nowadays. The
in-store crossover features and customer-appropriate feature-set, also
means that Fashion Bug could genuinely interact with their customers.
This seamless collaboration between lifestyle and retail experiences had
presented Fortunaglobal with the ideal platform to propel the launch of
this app without interfering with the existing operating structure of
Fashion Bug.
The content is peppered with an innovative sliding image function, a
state-of-the-art interface and glossy photos, which permits users to
immerse themselves in each trend through a rich mix of content. A unique
selling point of the app is that it allows users to easily track the
location of the branches with the inbuilt GPS facility, an interactive
feature that really sets it apart from regular app."
Using Fortunaglobal's expertise in delivering market-leading apps,
Fashion Bug worked closely with Fortunaglobal to deliver an app which is
also equipped with "Push Notifications," where users could get
promotional details and sale notifications to their devices without even
opening the app.
Fashion Bug Asia (Pvt) Ltd., Director, Shabier Subian, added, "In an
age of smart technology and social media, the text book advertising and
the typical press-TV- radio combination does not quite cut it when it
comes to advertising and brand building. Especially since we hail from
the fashion industry, it is imperative that our communications are
visual, while also prompting and yielding optimum customer engagement.
We are making strides on Facebook and Fortunagobal has partnered with us
in creating the Fashion Bugmobile App, just in time along with the
smartphone boom here in Sri Lanka. We are the very first Fashion
Retailer to launch an interactive interface such as this in Sri Lanka.
Currently, more than 3,500 of our customers are connected with us via
the app where they get daily updates on new arrivals and our promotions.
The customer friendly layout does not intimidate the new smart-phone
users. The store locater is also a regular favourite amongst our
customers. The number of downloads are growing daily and we are looking
forward to further innovations and enhancements from our trusted
developers."
Fortunaglobal is a leading technology based company in Sri Lanka, who
is specialized in mobile technologies, software solutions and
consultancy services. In 2011, Fortunaglobal won a Gold Award at the
e-Swabhimani awards in the mobile category for the media App suite. In
2012, Fortunaglobal was recognised at the National Best Quality Software
Awards (NBQSA), winning two awards for their media App suite and also
middle-wear Financial Solution, according to a press release. |