Singha Cement rewards Drivers, Helpers in unique scheme

Singha Cement as a company, is always conscious of the role it plays in the community and conducts its day to day business with a strong focus on social responsibility.

Managing Director Colin Nelson presenting an award to P. M. P. Perera of P D Bandara Hardware

"Whilst, appreciating our customers, for where would we be without them, it is equally important to care for the people who work for us such as the lorry drivers and helpers who come to collect the cement loads and are involved in the effort to distribute them among the retailers", said Managing Director, Colin Nelson.

Singha Cement implements this novel scheme by offering dry ration parcels to lorry drivers and helpers who come for order collections.

This program is conducted on the basis where, they gather points based on the number of cement bags they collect on their trips to the plant.

Once they have the required number of points they could collect their dry ration parcels on any working day by submitting these points. "They could even forgo their dry ration and collect sufficient points to obtain a household appliance they need such as a gas cooker, TV or any other item". Nelson said that over 200 dry ration parcels were given every month amongst this low income segment. "With the rising cost of living, this scheme helps fulfill a family's daily needs and is highly appreciated by our drivers and helpers who get yet another opportunity of winning more prizes through a Raffle Draw where home appliances such as fridges, TVs, washing machines and rice cookers are given to the selected winners once in three months".

Nelson said that by taking 'Social Responsibility' to the people who work for them through activities such as this, Singha Cement has exerted a huge influence on the community whilst building tremendous loyalty towards the Company and the Brand.

"We consider our customers as well as our lorry drivers and helpers to be part of the Singha family.

Whilst we value their support and contribution to the development of the Company, we feel it is important to show our appreciation to them in return by supporting them where their daily needs are concerned and by helping to provide home appliances for these hard working people".

Singha Cement currently has 100 drivers, 100 Lorries, and 80 helpers.