Unilevers selects Lifebuoy Shampoo winners
Lifebuoy Shampoo is a highly popular product among Sri Lankan
consumers.
"Lifebuoy Computer Wasana", the latest promotional campaign, carried
out targeting the Lifebuoy consumers in the country, ended on a high
note recently.
Twenty consumers who were selected as lucky winners under this
promotional campaign were presented with personal computers at a grand
ceremony held at the Unilever Sri Lanka Head Office in Colombo.
In order to be part of the promo, consumers had to simply send two
empty Lifebuoy sachets to Unilever Sri Lanka, with the name and address
mentioned on it.
The 25,000 entries received during the promo period (from April to
May 2013) not only displayed the level of consumer trust and loyalty in
Lifebuoy products but also the interest shown by consumers to be part of
the promotion.
The twenty winners were selected via a lucky draw conducted under the
supervision of Public Administration Ministry officials.
Lifebuoy Shampoo Brand Manager Milinda Weerasinghe commenting on the
impact of the promotional campaign said, "The Lifebuoy Shampoo range has
been able to successfully dominate the Sri Lankan market during the past
decade, winning the trust of consumers.
The reason behind this success story is that the brand has been built
on consumer trust.
This promotional campaign can be seen as a tribute to consumers who
have been loyal to the brand thereby helping it maintain its top
position as a hair care brand through the years."
Unilever Sri Lanka has made Lifebuoy Shampoo products available in
three variants (Herbal, Health and Anti-Dandruff) to suit varying
consumer needs. These products help to keep hair healthy giving it a
silky and smooth appearance with the AD variant providing an added
benefit of keeping the hair free of dandruff.
"Lifebuoy is among the top Shampoo brands in the country and is quite
popular among consumers.
This is because the product range is of high quality and priced in
such a way that it is affordable by many consumers.
Furthermore, our aim is to further develop the brand for the benefit
of our consumers," said Unilever Sri Lanka's Category Head (Hair Care),
Wathsala Aluthgedara.
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