Maliban moves up among Brands says LMD Brands Manual 2013

Maliban, now ranks Number 3 among Unlisted Brands, according to the latest LMD Brands Manual 2013.

Commenting on the success of the Brand, Ravi Jayawardana, CEO, Sales and Marketing of Maliban Biscuits said, "Our superlative marketing performance has elevated Maliban's position to Rank 3 in 2013 from Rank 13 in 2012," .

"The ranking is based on public opinion and their perception towards the Maliban brand. It is not evaluated on financial performance." He said that the management believes that the general trend of their businesses is gradually making inroads to leading positions in the respective categories of its product portfolio. Among a host of food brands under Unlisted Brands, Maliban is the only one to qualify for a leading position in the Brands Manual edition 2013 compiled by Brand Finance and presented by Media Services.

Based on the consumer surveys conducted by Maliban in 2012, the company developed products based on consumer preferences and introduced innovative products to the market. These included Cheese puff, Premium Marie, Maliban Sugar-free Feel Good biscuit, and Spicy Crackers. Meanwhile, the entire gift assortment range was revamped, and the popular Maliban Lemon Puff was re-launched making them softer to the palette using natural lemon oil sourced from UK, and given a youthful and vibrant look.Maliban sources its raw material from specialized countries getting chocolate from Ghana and natural lemon oil from UK.

Maliban currently has a network of over 140 distributors making its products available in every nook and corner of the country. At the moment, the consumer demand is growing from strength to strength for Maliban products as they deliver what is best for the consumer through best ingredients, raw material and continuous R & D processes.

Exports of Maliban biscuits have also made a significant contribution to the upward trend in the company's financial performance in the recent past. Of the exports, 80% go to developed countries such as France, UK, Canada and Germany and the balance to African and Asian countries. The demand come from the developed countries is for the high quality and taste of the Maliban biscuits and this is one of the main credentials Maliban stands to date for its acceptance locally and abroad.