Caltex to help Govt reduce road accident fatalities
Road accidents cause the most number of annual deaths in Sri Lanka.
On an average ?150 road accidents and six deaths occur on a daily
basis?. Caltex steps forward for the 5th consecutive year, together with
the Sri Lanka Traffic Police to make Sri Lankan roads safer for
citizens, especially child commuters, through its ?Drive Wise & Embrace
Life? mass media communication campaign.
The Company?s concerted efforts to increase awareness through
thought-provoking campaign messages on road safety since 2009 are all
part of a long-term CSR plan conceptualized by Caltex to curtail the
epidemic proportions of road accident injuries and fatalities in Sri
Lanka.
The campaign ?Drive Wise and Embrace Life? was designed with a
special emphasis given to children. To date, over Rs.20 million has been
invested by Caltex towards road safety initiatives impacting the social
and economic development of the country.
?Each year, millions of rupees are incurred by the government towards
hospitalization due to the high occurrence of road accidents and
injuries in the country. Not only that, several innocent children and
adults succumb to fatal injuries caused by negligent and reckless
driving and commuting behaviors. We strongly believe that sustainable
improvement in road safety will follow only once the reckless behaviors
of motorists and pedestrians can be positively influenced and impacted
through repetitive awareness and reinforcement? commented Kishu Gomes,
Managing Director/CEO, Chevron Lubricants Lanka PLC.
"As such, all our road safety CSR initiatives to date have been
developed on the premise of creating more awareness and reinforcement
among commuters across all walks of life. After all, safety is
everyone's responsibility" he continued.
Corporate responsibility is embodied in the organization's values and
the way it operates. The social responsibility projects carried out by
Chevron is driven largely by a commitment to socio-economic development,
based on research that considers the medical, social, economic, and
cultural dynamics shaping the future of Sri Lanka. According to the
organization, community partnerships and being socially responsible are
fundamental to the broader success of the business as it assists in ways
that help stimulate economic growth and enable communities to prosper. |