Prima Kottumee Launches Hot & Spicy Fun Island with BnS
Prima Kottumee, the popular youth brand recently launched their
latest campaign with the 'Hot & Spicy Fun Island commercial and Song
Trailer at the Balmoral Ballroom of The Kingsbury Hotel. With the best
of Prima Kottumee's Hot & Spicy essence and the well known BnS magic,
the new project is set to reach the fun loving youth all across the fun
island of Sri Lanka.
Beng Chuan, Group General Manager of the Prima Group and
other official at the launch. Picture by Sumanachandra
Ariyawansa |
To kick start its debut, Prima Kottumee together with Bathiya &
Santhush released the Hot & Spicy Fun Island trailer-giving a sneak
preview to the upcoming Fun Island song with spectacular visual at the
press conference held on April 9, 2013. The launch was released with a
fully-fledged Prima Kottumee Television Commercial with BnS gracing the
occasion and bringing to fore the effervescence and vitality of the
Prima Kottumee Brand.
The trailer and TVC both were also uploaded to digital media at the
event, thereby sending the Prima Kottumee Hot & Spicy Fun Island viral
to reach online audiences.
The launch was attended by Tan Beng Chuan, Group General Manager of
the Prima Group SL, Shun Tien Shing, General Manager, Ceylon Agro
Industries (Prima Group SL) and Senior Business and Senior Marketing
Manager of Ceylon Agro Industries (Prima Group SL) Sajith Gunaratne.
Speaking to the media, Santhush of BnS fame added that "The BnS
journey with Prima Kottumee has been a very interesting one for us and
our fans.
The brand Prima Kottumee has seamlessly connected with BnS fans all
around the island and we are delighted to be a part of a hot & spicy
project for yet another round"
Senior Business and Senior Marketing Manager, Ceylon Agro Industries
(Prima Group SL) Sajith Gunaratne stated that "Music and Prima Kottumee
have always proven a great combination, ideal for fuelling fun for the
youth. The hot & spicy fusion with BnS with the launch of this campaign
will no doubt bring much excitement this year."
(VW)
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