Coca-Cola wins two SLIM Nielsen People's Choice Awards

Coca-Cola Sri Lanka recently won two prestigious SLIM Nielsen People's Choice Awards 2013. The Company won the "Youth Beverage Brand of the Year for the sixth consecutive year and for the first time won the 'People's Advertisement of the Year' for its Minute Maid Mixed Fruit Campaign.

The People's Advertisement of the Year was won for the Minute Maid Mixed Fruit TV commercial titled Fruit Kottu which was produced by Leo Burnett Solutions Inc. In 2012, Coca-Cola Sri Lanka launched Minute Maid 'Mixed Fruit' packed with the goodness of Mango, Banana, Papaya and Guava, in 200 ml glass bottles across the island country.

Abhishek Jugran, Country Manager, Sri Lanka and Maldives, Coca-Cola Far East Limited, Ruwan Liyanagamage, Treasurer SLIM, Kapila Welmillage Country Manager Coca-Cola Beverages Sri Lanka, Shamal Gunawardene, Country Marketing Manager, Malinda Siriwardena, Planning and Insights Manager, Shantha Fernando, Marketing Operations Manager Sri Lanka and Maldives, Coca-Cola Far East Limited, Upali Kapugama, Training Manager, Muditha Adikari, Country Sales Manager, Harshana De silva, Assistant Manager Channel Development.

The TV campaign, a locally shot 45s commercial, is built around a humorous story, brought to life by the loveable and famous Sri Lankan comedian, Giriraj. Minute Maid currently offers Orange, Mango and Apple flavors in Sri-Lanka and is expanding its presence in the country through the fourth variant- Minute Maid Mixed Fruit flavored juice drink.

The SLIM-Nielsen Youth Beverage Brand award is a genuine recognition of consumer's approval.

This recognition gives us all immense pleasure since the results reflect consumers' choice of their most loved brands in Sri Lanka.

This is the first year we have won the People's Advertisement of the year and we are very happy that consumers across Sri Lanka have appreciated and voted for our brands.

We have won the Youth Beverage Brand Award for the sixth consecutive year and that just validates the connect that Coca-Cola has with the youth. " said AbhishekJugran, Country Manager, Sri Lanka and Maldives, Coca-Cola Far East Ltd.

Through campaigns like the Coca-Cola and meals campaign and Coca-Cola Shake up Your Senses Campaign, activations like Coca-Cola's Happiness Truck and the Christmas Caravan, it has stayed relevant to its consumers.

The Company has also partnered with the Aravinda de Silva foundation to conduct the Coca-Cola Cricket Pathway camps that connect with the youth at the grassroots level.

Through these interventions, Coca-Cola was able to amplify its connect with the youth of the country and won the "Youth Beverage Brand of the Year" for the sixth consecutive year.