SLTPB wins global accolade at ITB
Heralding a thriving era for the tourism industry of Sri Lanka, Sri
Lanka Tourism Promotion Bureau (SLTPB) won the third place at ITB 2013
for being the Best Exhibitor of Asia/Australia/Oceania division.
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Rumy Jauffer, Managing Director, SLTPB with the award and
other officials. |
This award was organized by Cologne Business School which organized
awards under several categories including the awards for ex air
services-carriers, hotels, travel support and media, travel
organizations, NGOs and destinations.
Since Sri Lanka Tourism Promotion Bureau (SLTPB), under the guidance
of Basil Rajapaksa, the Minister of Economic Development, has identified
Germany as a Key market among the traditional tourist markets of Sri
Lanka, actions were taken to set up an attractive stall in the ITB,
inclusive of all the tourism products related to the market of Germany.
The selection process for the above award was based on particular
criteria which included design, activities, services, information
material and first impression of the pavilion. As per this criterion,
Korea and Indonesia ranked first and the second respectively whereas Sri
Lanka secured the third place.
It was a remarkable achievement compared to the size of the Sri
Lankan tourism industry. |
