Land Rover sponsors Colombo Fashion Week
Sheran Fernando presenting the Land Rover sponsorship to
Ajai Vir Singh |
The Range Rover Evoque which won the coveted World Design Car of the
Year, as well as the 13MY Freelander 2 with is premium new look and feel
will be among the 'Models' on display at the annual Colombo Fashion
Week, when Land Rover once again comes forward to sponsor what has
become one of the most anticipated events not just in Sri Lanka, but in
the region!
" The Range Rover Evoque is the fashion icon of the Brand and it is
the most awarded vehicle to date. Frontier Automotive are excited at the
opportunity of showcasing both the Evoque, as well as the 13MY
Freelander 2 at Colombo Fashion week" said CEO Sheran Fernando,
presenting the sponsorship cheque to President, Colombo Fashion Week,
Ajai Vir Singh.
"Colombo Fashion Week has always maintained that its sole purpose is
to create opportunities for local designers and to be the platform for
brands that are synonymous with Fashion. Hence Land Rover is an obvious
partner", said Singh. Land Rover, in a first for the Industry brought
international designer Victoria Beckham in to design the luxurious
interior of the Range Rover Evoque . Victoria Beckham went on to design
a special edition Evoque and now along with Zara Phillips is a Brand
Ambassador for this iconic vehicle.
"The Land Rover brand is the epitome of luxury, design and
craftsmanship and is a perfect partner to the Colombo Fashion Week, an
event which is targeted at an elite group who understand and appreciate
these values", said Fernando. |