Negete stresses the importance of Mobile Media
Assists 4 hotels in Frankfurt, Germany to Go Mobile Negete stresses
on the importance of Mobile Media as it becomes the seventh and most
sought after mass media, (next to the earlier six; Print, Recordings,
Cinema, Radio, Television and Internet), as it is capable of reaching
the greater masses around the world and with the growing use of mobile
devices, organisations should see this as an opportunity and a channel
of communication with customers.
Negete’s Managing Director
& CEO Brian Walter |
Based on Cisco's Global Mobile Data Traffic Forecast Update, 'The
average smartphone usage grew 81% in 2012 and although smartphones
represented only 18% of total global handsets in use in 2012, it
represented 92% of total global handset traffic. In 2012, the typical
smartphone generated 50 times more mobile data traffic (342 MB per
month) than the typical basic-feature cell phone (which generated only
6.8 MB per month of mobile data traffic).'
What makes mobile a unique media form, according to Brian
WalterNegete's Managing Director & CEO, is the fact that "mobile is the
only form of media that is capable of doing everything that the other
six can and organisations should take advantage of the benefits that
mobile devices provide."
"These statistics go to show that smartphones have taken over our
current society and become a vital part of our daily lifestyle" he
commented.
Negete, which stands for Next Generation Technologies, was founded to
help organisation to get into the 'wave of the future' by creating a
range of unique opportunities in every market. Negete is equipped to
fill the technological voids and help ambitious organisations to leap
over their competitors by embracing modern technologies to their best
advantage.
With four mobile phones being purchased for every personal computer,
everyone, from a teenager to an elder, always carry a personal mobile
phone. This has revolutionised the way things are done, from checking
emails to banking. The advancement in mobile devices and adoption of
this new trend such as; online banking, m-commerce and social
networking, makes way for new business models. The transformative power
of mobile technology for organisations is unquestionable hence,
organisations should look to capitalise on this opportunity and define a
Mobile Strategy as part of their IT Strategy.
According to another Cisco study 'By 2017 there will be 10 billion
mobile-connected devices globally and mobile device traffic will
multiply to 50 times the size it is today.'
"But organisations still fail to see that success doesn't come from
experimenting randomly or investing in one-off mobile projects but by
moving towards a carefully mapped mobile strategy. And our sole mission
at Negete is to help organisations succeed by embracing modern
technologies." stated Mr Walter. Organisations should bear in mind that
the mobile is the only truly personal media that is always on and always
carried by the customer.
Therefore, the reach is much greater than any other mass media and
makes dissemination of information easier.
A study related that '78% of organisations prefer mobile marketing as
almost all customers carry their mobile phone and 61% find it easy to
target specific audience via the mobile device thus making it a popular
media for marketing,'.
Mobile Media Marketing provides organisations and customers with the
flexibility that they need when it comes to receiving or sending
marketing messages as customers find it easy to share content via the
mobile phone.
Organisations can market in the forms of; Mobile Website, Mobile
Applications or Direct Mobile Marketing such as SMS, MMS and mobile
display.
"In order to succeed in this contemporary market, a business has to
incorporate effective Mobile Media Marketing strategies in its overall
marketing strategy," stated Brian Walter CEO of Negete.
Further he mentioned that "a normal website can no longer satisfy the
users' needs and that it is a necessity for organisations to be
available on the mobile phone via mobile websites in order to address
the mobile revolution, with which we havesuccessfully helped 4 hotels in
Germany."
The Ramada Frankfurt, Comfort Hotel, Clarion Collection and United
Hostel in Germanyselected Negete to help them implement their mobile
media strategy.
The growth in the usage of mobile phones to browse the Internethas
motivated these hotels to take on the opportunity and enter this wave of
technology.
The availability of the Internet browser on the mobile device has
resulted in users to carry out their basic browsing on a smartphone
expecting the desktop browser experience to be replicated onto their
smartphone.
Vicky Kapoor, Hotel Manager of United Hostel (Frankfurt) stated that,
"Guests are always on the lookout for the most convenient way to make
reservations and plan holidays and with the new mobile website, we are
already beginning to reap from the benefits."
Commenting on Negete's work, VjekoslavLjubas, Ramada Frankfurt'sHotel
Managersaid"Our new mobile website is an excellent demonstration of
Negete's leading edge creation.
Their focused and meticulous approach and continuous interaction has
improved our online presence tremendously!"
The convenience of the device being, always on and always available,
and the inclusion of touch and gestures have opened up several new
possibilities that weren't feasible on desktop sites which has also
played a huge role in the changing user expectations.
However, simply having the content and the ability of mobility is not
enough on its own, organisations should focus on providing content that
is directly useful to a mobile user and take into account the
differences in device characteristics and the relevant user experience.
Being a global company with incorporations in Australia, Sri Lanka
and the United Kingdom and also serving clients in the United States and
Europe, Negete is geared to offer its clients, an edge over their
competitors, by providing an unmatched experience in terms of processes,
delivery and support, and its users, with the ultimate user experience.
Negete has a highly skilled and specialised team dedicated to provide
high quality solutions and services with technological novelty and
customised preferences across IT Consultancy, Mobile Computing, Online
Marketing, Social Media, Cloud Computing, Offshore Services and Software
Engineering.
Negete's service delivery model is designed to guarantee its clients
cost effectiveness and high scalability with solutions that will give
the flexibility and speed that is required to optimise business
processes to gain maximum business efficiency. |