Asian Paints treats visitors at 'Architect 2013'
Visitors to the Asian Paints stall at 'Architect 2013' had the rare
opportunity to use the latest in projection techniques to explore the
interplay between colours and effects as the India-headquartered
coatings giant put on a characteristically interactive show to present
its 'Royale Play' range of paints.
Using 3D video projection mapping, an exciting new projection
technique that can turn virtually any surface into a dynamic video
display, the company enabled visitors to change the colours and textures
of walls, furniture and fittings in a created living space to
demonstrate how its products can be used creatively to best effect.
"We felt that the best way to imagine how paint textures look in a
room is by actually experiencing it, and the closest we could get to
reality without actually painting and repainting walls, was video
mapping," said Joseph L. Pulikottil, Asian Paints' Director/General
Manager in Sri Lanka. "This was probably the first occasion that
visitors to an exhibition in Sri Lanka had the opportunity to use this
technique themselves."
Traditionally one of the most visited at the annual Architect
exhibition, the Asian Paints stall this year was dedicated to showcasing
'Royale Play,' a unique special effects paint that allows users to
unleash their creativity to create distinctively individual finishes
that look and feel like wallpaper on interior walls.
Asian Paints' 'Royale Play' and 'Royale Play Matallics' are
revolutionary designer paints that enable users to create many eye
catching special effects such as a soft and dappled effect, a vertical
or horizontal brush effect, a fabric like finish, an old fashioned look,
a comb effect with vertical lines, waves, curves or horizontal stripes,
a dramatic effect reminiscent of rough plastered ancient walls,
sandstone walls or a rough stonewalls, a colour wash effect that gives a
crinkly, cross-grained finish or even a hand-painted effect.
With these different finishes and the colour combinations on offer,
users of Royale Play can create up to 150 different effects on interior
walls.
The decision to dedicate the stall to these products was in view of
new finishes Asian Paints plans to introduce under the same product
range in the near future, Pulikottil said. |