Renuka ShawWallace acquires Mr Pop

H.D.H Senewiratne

Renuka ShawWallace the leading fast moving consumer good (FMCG) producer and distributor acquired Mr Pop related brands from Hemas Group of companies at a cost of Rs 36 million.

“As one of the top FMCG companies in the country we are planning to capture a considerable size of the market with the purchase of the leading brand,” its Assistant Business Development Manager Niroshan Nadarajha told Daily News Business .

He said that they have already purchased the brand and existing products from Hemas and will distribute it through the Renuka Shaw Wallace distribution network, under Mr Pop brand.

“Several snack products including Chillie Balls, Classic Chatter, Pizza and several snack products come under Mr. Pop brand, and the company also intents to introduce some more products under the same brand,” he said

The company’s future plans include the extension of existing brands to new food and beverage products by manufacturing them to evolving consumer needs. These include the processing of value-added fish and innovative dairy products in a bid to increase the general trade outlet coverage up to 100,000 by 2015.