Sri Lanka good market for Ford brand - Rosner
The conception in Sri Lanka that vehicles built in Germany or
elsewhere in Europe was superior to everything else, was a
misconception, said Thomas Rosner, Head of Dealer Operations Automotive
Management at the unveiling ceremony of the all new Ford Ranger and the
Ford Figo in Colombo recently.
He told Daily News Business that renowned automotive manufactures do
not set up facilities in other markets with second hand production
quality. They have very strict production quality and very strict global
standards. Hence he said the quality of the brand stood unhindered
irrespective to where it had been produced.
Rosner said, “People in Sri Lanka are very enthusiastic and
knowledgeable about quality cars and that brings me extra pleasure to
bring an iconic brand like Ford to your market. Having witnessed Ford’s
rapid growth in the Asia Region, gives me lots of confidence that we
have lot to expect here in Sri Lanka as well. I truly believe that this
is a good market for the Ford brand.”
He said today Ford delivers products worldwide to the satisfaction of
millions of customers. Ford recently celebrated the 350 million delivery
worldwide in its 109 years history and that proves the company had been
around a long time and had a lot of experience and automotive
development. The Ford Focus was currently the world’s best selling car
model and had a lot of exciting new products lined up.
Rosner added, “ Sri Lanka is one of the markets we are looking at now
in terms of taking more seriously and developing. Together with our
partner Future Automobiles, we are in the process of making a fully
As you probably know, our presence have probably been a little bit
less here over the last couple of years, but we are now making efforts
to revamp that.
Later this year a Ford flagship facility would be launched with a
state-of- the-art showroom, combined with a modern fully equipped
workshop to address every possible need.
There would be no compromise in providing the best after sale
services. Our aim is to exceed market expectations and we would deliver
The Figo is a very sporty and sophisticated vehicle and it is selling
tremendously well in the region and we believe that it has good
potential also here in Sri Lanka.”