Panasonic launches mobile showroom

Panasonic, which offers the widest range of consumer durables in the world, launched the first mobile showroom of its kind in Sri Lanka yesterday, in collaboration with Softlogic Holdings PLC, with the objective of taking Panasonic products to all parts of the country for the convenience of all customers, especially to rural areas where brand ranges are less accessible for potential customers.

Models displaying the products

Nagatoshi, Senior Coordinator, Panasonic Greater Mekong Marketing and Sales, Sato, Deputy Managing/Director, Panasonic Consumer Marketing, Asia Pacific, P. Nirmalan, Director, Uni Walkers (Pvt) Ltd. and Induka Perera, Head of Business Development, Uni Walkers (Pvt) Ltd. in front of the new Panasonic mobile showroom. Picture by Saliya Rupasinghe.

The mobile showroom, which arrives in the form of an 18.5 foot truck, will showcase the entire Panasonic range of products and services, with its availability for the public to purchase. In addition, the showroom will carry out live demonstrations of the products on offer, giving customers the option to experience the products before purchasing.

"We always think of ways to stay closer to our customers and this concept, the first of its kind in the country, is one such way. We would be dispatching a truck, which will travel round the country with the product range and help us determine its progress with the public," Sato, Deputy Managing Director, Panasonic Consumer Marketing, Asia Pacific said at the launch.

Distinct segments in the truck will be attributed in the truck, displaying product types ranging from a cookery section. The high end products will feature 3D TV's, 3D Blue Ray players, home theatre systems and audio systems. The home supply section will showcase the entire Panasonic range of Irons, vacuum cleaners, washing machines, air conditioners and refrigerators while a beauty care section would showcase a broad range of hair dryers, home showers, hair stylers, epilators, hair irons, electric shavers and electric brushes.

The mobile showroom will accommodate ssales assistants and technicians with an indepth knowledge of the products offered, to help customers with any inquiries they need regarding the products and its features. At present there are 150 Panasonic showrooms in Sri Lanka and hopes in expanding it to 200 by March 2013.