Waves of good fortune with Rhino Wasana Rella
25 lucky winners were palpably excited as they rode the wave of good
fortune at the Rhino Wasana Rella Prize Presentation Ceremony.
One of the lucky winners |
The unique promotional drive which was held as an islandwide
initiative by the leading producer of roofing and ceiling sheets in Sri
Lanka, Rhino Roofing Products had among its prizes Bajaj Pulsar
motorbikes, lounge suites, LED TVs and washing machines, with the
winning crown being a Suzuki Swift motorcar, which was won by M
Dayaratne from the Ampara District.
The winners for Rhino Wasana Rella were drawn at the Grand Draw held
just prior to the festive season on December 21 after the culmination of
the promotional period, which was from September 1, 2012 to December 15,
2012. Marketing Manager, Priyantha Jayasinge explained that customers
were most excited to participate in the promotion, given the valuable
prizes on offer.
“The competition was open to all our customers who purchased a
minimum of Rs 25,000 worth of Rhino Roofing Products including ceiling
and Colourup sheets. We also ensured that when customers bought products
over Rs 25,000, they were given multiple chances to win, using those
multiples of Rs 25,000. For example, if the purchase was for Rs 100,000,
that customer had four chances to enter the draw.”
Rhino registered dealers who partnered the company in successfully
implementing the competition, encouraged customers to enter the draw,
giving coupons to those eligible to participate so they could write in
their details.
“These registered dealers went a step further in educating customers
on the promotion and also being very informative about our products and
services, so customers are able to make informed decisions on the use
and application of our products.
This displays the sustainable strong relationships we have nurtured
with our valued business partners.” The input by these dealers was
further augmented by a comprehensive cascading promotional campaign that
created maximum awareness on the draw. |